Last post I wrote about your web sites on-page visibility and this week I want to dig deeper into the meta and title elements (tags) on your site.
According to Wikipedia, “Meta Elements are tags used in HTML or XHTML documents to provide structured metadata about a Web page. They are part of a web page’s head section. Multiple Meta elements with different attributes can be used on the same page. Meta elements can be used to specify page description, keywords and any other metadata not provided through the other head elements and attributes.”
Industry experts agree that your “on-page web site optimization” (aka on-page SEO) contributes up to 30% of the value that is ascribed to getting your web pages listed on page one of the search engine results page (SERP). Page one is the ultimate goal for every business owner I speak to in a day. So I thought I would break down “on-page optimization” to it’s basic parts. Today I’ll cover how visible your web site is to search engines and common errors to watch out for.
On-page optimization refers to everything on your site that you can control and therefore having a properly functioning site signals to the search engines that you have invested the right amount of time and resources to show you are a site that deserves a visitor. You should have an approximate idea of how many pages are contained on your site.
So, I’m taking a Digital Strategy Course at the University of Toronto and during our class last night, my group of six people had to make a two minute video. Sounds easy…right?
Another way to put this: in 120 minutes we had to conceive a video concept, we had to write a script, we had to shoot the video (we used an iphone 5s), we had to edit and blend in background sound, add the credits (we used Mac’s iMovie) and upload the final product to a YouTube channel that we also created during class. In short,
So, you built a beautiful optimized web site and now it’s time to sit back and let the leads roll in. Maybe that worked 2 years ago, but not likely today. Online marketing is an ongoing event that must show continual change and improvement.
You need to think about your off page optimization. Your competitors are probably thinking about this and so should you. I’m talking about your search engine optimization (SEO) strategies away from your web site and how they