The breadth and regular posting of content on your website determines the visitors who will find your site through search.
Content is still King! Long Live the King!
After all, your content is why people are visiting your site; what will help you achieve your on-line marketing goals. Whether they be gaining credibility with existing or new clients, generating leads, downloads of whitepapers, collecting email address for drip marketing or whatever your motivation for creating the web site in the first place.
The most valuable areas to maximize the benefits of any content you put on your site is to: