The breadth and regular posting of content on your website determines the visitors who will find your site through search.
Content is still King! Long Live the King!
After all, your content is why people are visiting your site; what will help you achieve your on-line marketing goals. Whether they be gaining credibility with existing or new clients, generating leads, downloads of whitepapers, collecting email address for drip marketing or whatever your motivation for creating the web site in the first place.
The most valuable areas to maximize the benefits of any content you put on your site is to:
1. Ensure you have developed a primary and secondary keyword list, so that each page of content you create can be optimized for search as well as for your visitors. (see my previous Keyword Blog post on keyword list creation ideas).
2. When possible, make sure you have at least 250 words on every web page or blog posting because search engines seem to give higher priority/better indexing to the first 250 words on any given web page.
3. Review (or better yet, write if time allows) all content yourself prior to posting and be sure to deal with reputable writers to ensure your site does not have content that exists somewhere else. Duplicate content will sink your ship. An easy way to test a your content is to copy a section of your blog and paste it into the Google search box with “quotation marks” around it for an exact match search. Then you can easily see when someone is cheating. Get your money back and move on.
4. Ensure you have a section or page of your site that is constantly changing so that search engines find new content when they come back and index your pages. Many companies use a blog posting once or twice (or more) per month to achieve this best practice and show their visitors and search engines that they have interesting, on topic information that they want to share.
If you have any questions, please use the comment feature below and I will respond asap. Thanks Robert Dunford