Digital marketing for service companies in the GTA can be a very power way of generating new business. Improved website presence with new content driving your search engine optimization (SEO) can make a big difference in your new client development efforts. I have worked with service companies from many sectors and these companies have had an excellent return on investment (ROI) for their digital marketing spend.
Does search engine optimization (SEO) work for all businesses? To some degree yes, but many businesses would be better off to spend their limited marketing resources another way.
A good SEO marketer should be able to complete some preliminary research to determine how competitive the industry/keywords are and how costly is will be to effectively market your business with SEO. By looking at the amount of search being done and the number of competitors in your marketplace, a good supplier of SEO services should be able to …
Bing vs AdWords – Should You Bother?
If you found out Your Online Marketing was Consistently missing over 10% of all online search, would you start paying attention?
Are you using Google AdWords to drive relevant web traffic to your website? How is that working? Either way, read on.
According to statistics shared in a presentation at a Microsoft event (see below for presentation), compared to Google AdWords, Bing/Yahoo caters to a more affluent group and with every click costing 15-20% of the cost of a click on AdWords, Bing/Yahoo is a great