Bing vs AdWords – Should You Bother?
If you found out Your Online Marketing was Consistently missing over 10% of all online search, would you start paying attention?
Are you using Google AdWords to drive relevant web traffic to your website? How is that working? Either way, read on.
According to statistics shared in a presentation at a Microsoft event (see below for presentation), compared to Google AdWords, Bing/Yahoo caters to a more affluent group and with every click costing 15-20% of the cost of a click on AdWords, Bing/Yahoo is a great investment for certain advertisers.
Google is the elephant of the search industry with 85% market share of online search in North America, which represents billions of searches every month while Bing/Yahoo has from 12 -14% of North America search. That means there are new customers to find at a fraction of the cost.
The best part is that the people at Bing/Yahoo know they are going to have to make things easy for their customers so they have built a tool that will copy your Google AdWords program keywords, ads and campaigns completely so all you have to do is select your budget and you can get started that quickly. Let me know if you need any help. I can walk you through this on the phone.
Rob Dunford is a Marketing Consulting in the Great Toronto Area with over 20 years experience in building and implementing marketing plans for small business.
Link to Bing presentation in case you want the details.