Best Practices for Using Hashtags

Do you use hashtags when you’re on social media? Hashtags originated on Twitter and quickly spread out on to become an integral part of every social media marketing strategy. Hashtags (when done right) can be a powerful tool for generating exposure and engaging the right kind of audience on social media. But do you know how to use hashtags properly?

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Here are a few ideas on how to get the most out of using hashtags to promote your content.

  1. Keep Your Hashtags Short

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Why Should I Consider Pay-Per-Click Marketing?

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Pay-Per-Click (PPC) marketing can have a substantial positive impact on your brand and business. We all know that competition for online visibility is fierce, which is why you should take every weapon you have at your disposal to make your brand stay visible. In addition to a good SEO strategy, PPC can help you drive more website traffic and rise up on search engine result pages (SERP’s). Let me show you a few significant benefits of PPC that should make you consider implementing a PPC strategy.

  1. PPC Shows Results Quickly

Organic search traffic is vital for

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8 Signs You Should Invest in Blogging

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In the marketing realm, we are all aware of the importance of providing quality and relevant content to your audience. It’s what drives a return to your website and increases your website traffic, helping you move up in Google’s search results. However, when work piles up, people tend to neglect their blog because there’s not enough time to focus on giving their readers engaging content on a regular basis. If you’ve encountered some of these signs, then it’s time to consider to invest in blogging.

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5 Common Misconceptions about Local SEO

5 Common Misconceptions about Local SEO

There are a lot of misconceptions and myths about SEO. People tend to misinterpret it due to the very nature of the strategy because search engines like Google don’t publish their algorithm functionality or search criteria. When trying to determine what causes particular content to rank better, good results are pretty open to discussion, which leads to questionable evidence and ambiguity. Let’s put an end to some of the most common misconceptions about local SEO..

  1. Local SEO is National SEO with Local Terms

This  is correct, to a certain extent because local SEO works with a separate algorithm from the national SEO foundation. For example, when a location is shared automatically, or a user includes a city or region (geographic indicator), there is a local 3-pack that appears at the top of the SERP.  You can’t achieve these three top positions with a few extra keywords and traditional national SEO campaign. Local SEO uses separate ranking criteria and provides a different set

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