In the marketing realm, we are all aware of the importance of providing quality and relevant content to your audience. It’s what drives a return to your website and increases your website traffic, helping you move up in Google’s search results. However, when work piles up, people tend to neglect their blog because there’s not enough time to focus on giving their readers engaging content on a regular basis. If you’ve encountered some of these signs, then it’s time to consider to invest in blogging.
- Can’t Come Up with Article Ideas
When trying to come up with some new ideas, you’ve been drawing a blank. After countless false starts, you realize that you can’t say anything that hasn’t already been said. The ideas are there but are buried under so much work, so many deadlines, and other life stresses.
- Not Editing
If you write your articles at lightning speed, spelling errors will start to creep in. Next thing you know, they lack in depth, and you make terrible subject choices. If you’re compromising your content quality for the sake of consistency, your readers will go elsewhere to find what they are seeking.
You find time to finish every other task on time but blogging always comes last, and you somehow do it unwillingly. You can come up with a great headline but no content to follow up. It’s time to look for a good content writer if you’re more drawn to other aspects of your business.
When you started writing, your pieces were engaging, attracted lots of attention, and spurred discussions among your audience. But you find your voice dull and uninteresting. And if you are bored, then your readers will probably pick up that.
If writing has never been one of your strengths and you don’t like the quality and rate at which you’re publishing your blog posts, it can limit your business growth.
- Less Audience Engagement
If your blog posts are not engaging your audience the way you’d like, you should hire an experienced writer. They know how to draw interest to your website and the products/services you’re offering by evoking emotion, presenting, and solving a specific problem using your products.
- Search Engine Optimization
You’ve written a super interesting article, but does it contain the keywords relevant to the topic? Google searches reflect online content, and blogging aids your website optimization for this purpose. If Google isn’t getting the keywords and content, then your blog won’t pop up on the first page of Google search.
You poured every molecule of your energy into your business, and you’ve eventually burnt out. Now, you need to slow down and consider getting some help. By hiring a content writer, you’ll allow yourself to recuperate and get ready to take your business further.
Blogging is an essential aspect of every business. It enables business owners to create and use their brand voice to talk to their audience. Explain what you offer, how your offerings work and present the problems that can be solved with them. Inform and educate your audience and they’ll keep coming back, which is invaluable to your web marketing, your business’ online visibility, and success. Contact me if you need quality content writing services to enhance your web marketing efforts.
Rob Dunford is a Marketing Consulting in the Great Toronto Area with over 20 years experience in building and implementing marketing plans for small business.