Google AdWords vs. Facebook – Which Is Right for Me?

Google AdWords vs. Facebook – Which Is Right for Me.png

For business owners who are starting with their digital marketing efforts, choosing an advertising platform can be agonizing. When your marketing budget isn’t expansive enough to cover experimentation with all of them, you need to make a choice.

More often than not, that choice comes down to whether you should use Google AdWords or Facebook ads. Both platforms have their distinct advantages and differences. But what are they and how do you choose which platform is right for you?

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5 SEO-Related Reasons You Should Invest in Keyword Research for Your Content Marketing

5 SEO-Related Reasons You Should Invest in Keyword Research for Your Content Marketing.pngContent marketing and SEO (Search Engine Optimization) ideally go hand in hand. Content is still king, but when you optimize your content so that it ranks more efficiently, it’s a definite benefit. If you want to complement your content marketing strategy with SEO, you can’t neglect keyword research. It’s one of the staples of SEO, and it can help you better understand your target audience as well.

Let’s look at a few reasons to invest in researching keywords from an SEO standpoint:

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Will the Domain Name You Choose Affect Your Website Ranking in Search?

Will the Domain Name You Choose Affect Your Website Ranking in Search

SEO (Search Engine Optimization) used to be pretty simple back in the day, especially where domain names were concerned. Companies could use a domain as a keyword and still rank well despite not having relevant website content.

However, the days of using an Exact Match Domain as a keyword are over (i.e., companies buying a domain like longtailkeywordimrankingfor.com). Because of that practice, Google has significantly decreased the importance of your domain

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What is Off-Page SEO? SEO Tips

What is Off-Page SEO

Optimizing your website to increase its On Page SEO (search engine optimization) rank by tweaking its features is one thing, but making it more favorable to search engines is a kind of feat which requires you to monitor several indicators continually. You must keep up with current trends and make sure to maintain your audience and reputation.

Some people claim it mostly comes down to link building. But it’s more than that. It’s about engaging with your (potential) clientele and making sure to place your content on the right places at the right time. These basic SEO tips will help you better

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