Until recently, having a secure website with HTTPS wasn’t a priority of every business online. However, times are changing, and Google is making sure that companies follow its recommendations regarding privacy protection.
It’s essential for all business website owners to be up to date with the situation. To that effect, let’s recap the changes Google has been making recently, as well as take a look at the importance of HTTPS.
If you own a local business, you might be thinking that you don’t need online marketing. While it is true that local companies can do well with traditional marketing channels, there are indeed benefits to having a robust online presence. One of the ways of accomplishing that is improving your local SEO (Search Engine Optimization.)
Despite some misconceptions people tend to have about optimizing a website for local audiences, it’s a great way to make a business more discoverable in your immediate area. Here are five tips to build local engagement by implementing a good SEO strategy:
We’re used to turning to Google search for all our online needs and questions. With over 40 thousand searches processed every second, it’s clear why showing up in the SERP’s (Search Engine Results Pages) can be valuable for a business.
Most people stick to the first page of results for any given Google query. That’s where your website ranking becomes essential — you want to be at the top of the results for your preferred keywords. Depending on the industry, market, and keyword, that can turn out to be difficult. However, it doesn’t mean that improving your ranking is impossible. Here are five ways to make your website stand out in the SERPs:
Depending on the unique needs of a business, any style of marketing can bring favorable results. However, that does not mean that anything works. To indeed make the most out of your marketing budget, you need to learn the benefits and drawbacks of different types of marketing.
Business owners who are just starting their marketing efforts often wonder whether they should invest in digital or traditional marketing or both. That’s an interesting question because there are distinct pros and cons to each. Let’s have a look at some of them.