In the battle for better Google search results, every little detail helps. If you cover the SEO basics, you’ll be on the right track, but there’s always more you can do. The beauty of SEO is that there’s a never-ending process of learning, and even the smallest of SEO tips can work wonders for your overall results.
One such tip is making sure you’re ranking better in Google Image Search, which is often overlooked. Here’s how you can work some SEO ranking magic through Google Image Search:
Use Reverse Search to Get More Links
Creating images or infographics for your content is a must nowadays. That means it’s also becoming more common for websites to have original graphics to go with their content. However, with so many sites aiming to improve their SEO ranking in every niche, there can be a lot of regurgitated material. And not only that — people may use your images without crediting you with a backlink.
It seems impossible to try and fix this problem by doing a regular keyword search for a specific term you covered. Even if you manage to find some websites that have been inspired by your content and ideas, you won’t be able to see many of them that way. That’s where reverse image search comes in: take the image you’ve produced and run a search for it.
In the results, you’ll see where that particular image has been on the internet, and whether the website credited you for it. If you haven’t gotten a backlink, but they used your graphics, you can contact them about it and claim those backlinks. Depending on the quality and popularity of your graphics, this one tip can help you significantly improve your ranking.
Rank in Google Image Results
SEO basics outline recommendations for adjusting the metadata of any images you include within your posts. These SEO tips are well-known and often quoted, but it’s also possible to take image optimization to the next level and rank better in Google image search, too. Google pulls metadata to rate images, which means that taking advantage of other image-based mediums that pack more metadata can help to rank.
One such medium would be a SlideShare presentation — and using it would go hand in hand with creating your original graphics. You’d already have that content for your blog, so turning it into slides would provide another way for people to consume it, and it would help your ranking. What could be better than providing more content for your target audience and better ranking for your website in one activity?
SEO optimization is a great way to improve your website ranking organically, and every tip can be helpful. However, digital marketing efforts through SEO might take months to achieve the results you probably want much faster. Contact me if you don’t want to wait that long. I’ll be happy to discuss your marketing strategy with you and help in any way I can.
Robert Dunford is a Marketing Consultant in the Great Toronto Area with over 20 years of experience in implementing marketing plans for small businesses.