Website Audit: What Should You Be Looking For?

Website optimization is an ever-important aspect of having an SEO website. As such, you need to optimize the site from time to time if you wish to keep it on a high level. However, many business owners aren’t sure where to start when it comes to website optimization. If you track your numbers, you’ll know whether you’re getting traffic to your site, but it’s a little trickier to determine where you could be doing better.

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Can Backlinks Boost Your Business’ Growth?

The ultimate goal of any business is to grow, but there are different avenues for accomplishing that.  Exploring and trying them all may be counterproductive, so you need to be aware of how different strategies complement each other. If you’re trying to grow your business with content and digital marketing services, you’ll want to look into backlinking as a way of boosting your growth.

A backlink is a hyperlink on a website that leads to your site (usually to a good blog post or cornerstone content.) However,earning quality backlinks is by no means an easy thing to do.  It takes a lot of time, effort, and research.  If you’re wondering why to go through all that trouble, the answer is simple: there are so many backlink benefits that expending that kind of effort is worth it.  Let’s have a look at some of them:

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What Makes a Great Landing Page?

It’s effortless to make a landing page if you don’t care about the results you get. However, if you do, then it becomes a science. It is because a landing page is one of the essential tools of content marketing, and it needs to be perfectly optimized to provide you with the results you need.

Not all businesses understand that,considering the insanely high bounce rates of landing pages in general, which go up to 90 percent. So what makes a great landing page? How can you optimize your landing pages so that they convert and make full use of your good website ranking?Let’s have a look at some tips:

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Do Older Blogs Have Any Value for My SEO

Blogging has been prominent in the corporate arena for a while now, and it’s still one of the central ways of building authority and thought leadership. But with the times and technologies we use are changing so rapidly, we may find our old blog posts becoming obsolete. Besides,many blogs that were posted before Google cracked down on keyword stuffing maybe full of bad content and not doing you any favours.

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