The ultimate goal of any business is to grow, but there are different avenues for accomplishing that. Exploring and trying them all may be counterproductive, so you need to be aware of how different strategies complement each other. If you’re trying to grow your business with content and digital marketing services, you’ll want to look into backlinking as a way of boosting your growth.
A backlink is a hyperlink on a website that leads to your site (usually to a good blog post or cornerstone content.) However,earning quality backlinks is by no means an easy thing to do. It takes a lot of time, effort, and research. If you’re wondering why to go through all that trouble, the answer is simple: there are so many backlink benefits that expending that kind of effort is worth it. Let’s have a look at some of them:
Better SEO Rankings
One of the main reasons why any digital marketing agency will recommend backlinking is the fact that it boosts SEO rankings. We already know that it’s good to be noticed on Google, as that’s the main point of SEO website optimization. Having quality backlinks helps that considerably since it matters to Google if an established authority website is linking back to your site.
One Good Backlink Opens the Door to Many
There’s another often overlooked effect of getting a quality backlink — they tend to breed. If you manage to get a link from an authority website, you might get more links from sites that make similar content and need that one particular piece of information you have provided in your linked post. And every time the authority piece shares, there will be more opportunities for your backlink to reach a new audience and be shared further. They keep on working for you and help your page ranking over time.
Easier to Build Trust with Customers
Not all backlink benefits are related to SEO technicalities. If you manage to get quality backlinks for your brand, that will speak volumes to the customers. Being featured on high-profile websites and blogs makes it much easier to build trust with since the first time a customer hears about you is going to be from an already trusted source.
In addition to increased trust, good backlinks provide you with the social proof that will open many doors to you. It will be much easier to get other good backlinks and pitch for guest posts on high-profile blogs if they know you’ve already proven valuable enough to be featured once. The type of bragging rights that a good backlink can bring is invaluable to a business that strives to make it big.
Backlinks are the backbone of an ambitious marketing strategy. Whether you try to go for them alone or use the services of a digital marketing agency, it might take some time to see the results. Even though backlinks are very useful once you do get them, the amount of research you need to provide something valuable enough to be linked to, cannot be understated.
Don’t hesitate to contact me if you wish to see your efforts come to fruition more quickly. I’ll be happy to discuss your marketing strategy with you and help in any way I can.
Rob Dunford is a Marketing Consultant in the Great Toronto Area with over 20 years of experience in implementing marketing plans for small businesses.