When it comes to PPC advertising, conversion is usually the ultimate
goal. Whether you’re doing B2C or B2B PPC management, your job is to obtain
leads through well-optimized landing pages. Anything else is wasted money on
the campaign, and it can quickly be deemed unsuccessful.
How do you avoid this outcome? Most businesses focus on a few common
goals for their PPC landing
pages in lead generation
for B2B. However, sometimes pay per click campaigns fail — and when they do,
it’s important to figure out where you might have made a mistake. To help you
understand the more excellent points of B2B PPC management, let’s have a closer
look at some of the common goals and how to make those campaigns work:
When was the last time you used a social media sharing button on a
Judging by how marketers are placing them, it was probably ages ago. It
might give rise to the opinion that using social media for branding this way is
never going to work for you. However, that’s not necessarily true.
When it comes to sharing, it’s perfectly logical why you’d want to have sharing buttons with your content. People like to share things they agree with, and by doing so, they increase your social proof. Everybody wins, except when your website optimization and setup is working against you. Let’s have a look at how to tie social media into your website and have the best B2B social media strategy possible.