Any SEO expert worth their salt will tell you that SEO is an all-encompassing marketing discipline that keeps on changing. While SEO best practices may vary when it comes to specifics such as building website authority and creating content, it’s still good to know the basics.
For your SEO strategy to be successful, you should be clear on what the pillars of SEO are. Together, these building blocks of any SEO strategy create a perfect union designed to bring you more traffic, industry authority and better conversions. Let’s see what you can do to ensure your three pillars of SEO are in place and standing strong:
- Good Website
The first pillar of successful SEO is an excellent website, which is a broad term. However, it’s meant to cover an expansive meaning. Having a good site doesn’t only imply SEO technicalities like a well-implemented XML sitemap or optimized meta tags.
They are essential SEO best practices, but it’s also critical to have your site loading fast, to make your branding visible, and ensure you’re directing the visitors to where you want them to go. A good website is built from the ground up, but with utmost attention to every detail.
- Great Content
Content is the best friend of SEO, and it shows in the statistics. Written material is more crucial now than ever before, especially for website owners looking to rank better in the SERPs. Visual content isn’t far behind, but it’s not so easy to optimize it for search. However, it can take some time, and it takes a lot of work: extensively researching keywords, building a content strategy and ensuring that the contents quality brings website traffic. Still, it is worth the trouble, especially considering how much easier it is to get conversions once you have traffic.
Having great material increases your chances to be discovered online, and helps you establish a positive rapport with the visitors. However, it also provides support for the third pillar of SEO: authority.
- Growing Authority and Credibility
In today’s business world, positioning yourself as a credible thought leader and building authority in your industry is one of the paths up the mountain of success. One of the ultimate goals of content and website optimization with SEO is growing power. The quality of your SEO optimization directly influences how authoritative your content will be perceived and treated in the online arena.
Securing high-quality links that lead back to your content, optimizing compliance and metadata, and maintaining a good content strategy are how SEO can help increase your website’s credibility.
Despite all its great benefits, SEO is not a quick solution that will launch you to the top of the SERPs as soon as you start it. If they try SEO on their own, it usually takes business owners months before they see an uptick in the metrics.
Fortunately, there are ways for you to see results faster. If that’s something that might interest you, don’t hesitate to contact me. I’d love to discuss your marketing strategy and help in any way I can.
Rob Dunford is a Marketing Consultant in the Great Toronto Area with over 20 years of experience in implementing marketing plans for small businesses.