The holiday season starts around Black Friday, and every year more
people take their shopping online. Considering that over $123 billion was spent
in 2018 on retail e-commerce, according to
Statista, holiday marketing seems like the way to go.
When was the last time you checked your website’s visits stats? How many of them came as a result of an organic search on Google?
You can use that information to determine how useful your current SEO digital strategy is for you. But don’t jump to conclusions, because organic search has undergone plenty of changes lately, and you may need to adjust.
is no stranger to making changes to how their search works, and every SEO
expert needs to keep up. Most recently,
they introduced Search Journeys, which have already begun to make things slightly more
complicated for SEO optimization.