In 2020, it has never been more accurate to say that the breadth and regular posting of content on your website determines the quantity and quality of visitors who will find your site through search.
Content is still King! Long Live the King!
After all, your content is why people are visiting your site; what will help you achieve your on-line marketing goals. Whether your goals are to be gaining credibility with existing or new clients, generating leads, downloads of whitepapers, collecting email addresses for drip marketing or whatever your motivation for creating the web site in the first place, content is what Google still uses to decide what people ever see your website.
5 Tips to maximizing the benefits of any content you put on your site:
- Ensure you have developed a primary and secondary keyword list, so that each page of content you create can be optimized for search as well as for your visitors. (see my previous Keyword Blog post on keyword list creation ideas).
2. Know who your audience is and ensure your content helps them in some way. Write in short, simple sentences to ensure your message is clearly understood.
3. When possible, make sure you have at least 250 words on every web page or blog posting because search engines seem to give higher priority/better indexing to the first 250 words on any given web page. Posts should really have at least 500 words to be most effective.
4. Review (or better yet, write if time allows) all content yourself prior to posting and be sure to deal with reputable writers to ensure your site does not have content that exists somewhere else. Duplicate content will sink your ship. An easy way to test your content for originality is to copy a section of your blog and paste it into the Google search box with “quotation marks” around it for an exact match search. Then you can easily see when someone is cheating. Get your money back and move on.
5. Ensure you have a section or page of your site that is constantly changing so that search engines find new content when they come back and index your pages. Many companies use a blog posting once or twice (or more) per month to achieve this best practice and show their visitors and search engines that they have interesting, on topic information that they want to share.
You can choose to structure an digital marketing campaign on your own, but you can also turn to a professional who will save you a ton of time and utilize their experience to optimize your content, ads and most importantly, the results for you.
If you’d like some assistance in coming up with the best SEO results for your business, please don’t hesitate to contact me and we can set up a Zoom call to see how I can help you!!
Rob Dunford is a Marketing Consultant in the Great Toronto Area with over 25 years of experience in implementing marketing plans for small businesses.