Junk removal is a competitive industry; with one giant company and many smaller, more localized players. Whether you are buying a franchise, starting a junk removal business on your own or joining one of the hundreds of other local, regional and national waste management companies, your marketing and advertising efforts have a direct impact on potential revenue.
Can the small, local junk removers compete with the million-dollar budget of the “Big Guy”? You bet they can! And they do.
Think of it this way, the Big Guy has this huge budget that needs to market their business all over North America and the world, while local junk removal businesses only need to concentrate on local search marketing. A big competitive advantage when it comes to digital marketing.
Optimizing your site for local search engine optimization (SEO) will increase your site’s ability to turn people, looking for service in your region, into customers because search engines prioritize value and relevance. Your location plays a huge part in relevance and content creation within your SEO program brings big value to potential clients and can help raise the rank of the site in search engines so that people nearby can easily find your business.
For junk removal, highlighting your companies efforts at recycling and reusing, as much of the junk you pick up as possible, is a great way to attract customers to your business and pictures showing the actual item being recycled is great content for your social media outreach.
If your business is new to SEO, search engines may take some time to index your site and start ranking but remember to be patient. You may want to augment your SEO efforts with pay per click (PPC) services to smooth out the seasonality in your region.
This marketing strategy for SEO includes the use of Google Analytics, Google Search Engine Optimization and other tools. SEO strategy, which includes, on page optimization such as cleaning up your HTML code, off page optimization such as building backlinks from reputable websites and working together to increase the search engine placements of your website. Follow @google on Twitter to learn more about how to take advantage of Google Business and improve your local SEO.
While we’re talking about SEO, it is important to remember that Google makes 500 to 600 algorithm changes every year. This makes it very difficult for someone outside of the digital marketing space to stay on top of best practices in our industry. I would encourage you to contact me if you want to get some professional help. We have a team of 50 people to access for up to date SEO tactics and knowledge. It is hard to compete against these kinds of resources so why not hire someone like MacRAE’s Marketing to help you complete online?
If you’d like some assistance in coming up with the best SEO results for your business, please don’t hesitate to contact me and we can set up a Zoom call to see how I can help you!!
Rob Dunford is a Marketing Consultant in the Great Toronto Area with over 25 years of experience in implementing marketing plans for small businesses.