Can Trucking Businesses Succeed with Search Engine Optimization?

Digital Marketing for All Sorts of Trucking Companies

Short answer…absolutely!! (you may skip to the end and contact me for some help) or

Longer answer…Trucking companies can and do grow their businesses with digital marketing.  An SEO strategy is just as important as any other kind of business strategy, if not more so today.  In other words, SEO, also called search engine optimization, is the process you follow if you want more leads from your website.

SEO is a process in which you outline and implement steps that serve to improve the ranking of your website on search engines.  It is one of the most important aspects of any marketing plan for any business, including trucking.

Finding Transport Companies to move goods.  Potential Clients/Brokers

While your trucks, loaded with goods are on the road traveling from city to city, your website is a tool you can use to grow your company 24/7.  Nowadays, people are using the internet to find trucking companies to transport their merchandise.  Brokers use the internet to find carriers before hiring them for a load.

If you have a website, that is a great start in establishing your company’s online presence, but hundreds or even thousands of other businesses that own trucks are ready to hit the road.  When your potential clients search for your services on Google, they may find your competitors’ websites who offer the similar shipping services as you do.  

Even if you are the perfect choice for a customer, if you don’t optimize your site, your website will not appear in Google search results and you will lose that client to a company that is investing in digital marketing.

Need Help Finding Drivers as Your Business Grows?

As carriers transport more and more goods across the country, and the demographic of young people entering the workforce changes, we see there is a shortage of truck drivers.  To keep your business going, when some of your drivers may choose to leave the industry to get a job that requires an easier lifestyle, you need to hire new employees who will transport those goods.  Many qualified professionals may want to work for you…if they know you are hiring.  

Your potential employees will type something like “truck driving jobs near me” in the search engine to find a new workplace.  To appear in the search results, you need to optimize your website, to enable these drivers to find you when they are searching.  Otherwise your competitors will get those new drivers, and you will not be able to transport goods without a professional driver.

A separate section of your website, dedicated to posting jobs and to the intake of new drivers, will ensure you do not miss out on hiring opportunities to help your business grow in a managed way.

So where does Digital Marketing fit in for trucking companies?

Search engine optimization helps your potential clients, brokers, or drivers find you by increasing your site’s visibility in search engines like Google.   SEO is the process of optimizing your website so that it ranks higher and higher in search engine results. Optimizing your website content, taking these factors into account, can help your pages rank higher in search results and help your website see an increase in traffic and user activity, as well as revenue – earning opportunities – by producing high-quality posts and optimizing them for search engines.  If you optimize for the search algorithms of Google, Yahoo and Bing, you will be awarded higher rankings.

Develop a search engine optimization strategy to ensure that consumers who may not know about your business find you when they search online. Placing targeted words and phrases in your website content allows search engines to determine the relevance of a selected word or phrase, which leads to a higher ranking. Depending on the keywords you use, the website can make it to the first page of the search engine results.

If you are unsure of where to start or would like to learn more about how to structure a successful SEM campaign for your business, please contact me. Together, we can work out exactly what you need to get to the top of the search results pages and watch your business grow from there.

Rob Dunford is a Marketing Consultant in the Great Toronto Area with over 25 years of experience in implementing marketing plans for small businesses.