Getting your website to climb the
rankings in the Google search is impossible without SEO nowadays.
Unfortunately, there are many websites and business owners who still use
outdated SEO practices.
Some of them used to be SEO best practices, and then Google released an update that left them in the dust. Some of the practices were always black hat SEO (not allowed) and were designed to game the system. Today, you can’t have a successful SEO strategy without offering quality to the visitors. To help you do that, let’s look at some outdated SEO practices you should avoid:
Any SEO expert worth their salt will tell you that SEO is an all-encompassing marketing discipline that keeps on changing. While SEO best practices may vary when it comes to specifics such as building website authority and creating content, it’s still good to know the basics.
Choosing a domain name is an integral part of your SEO strategy. It can be a powerful tool in your efforts to build your brand and make you stand out from the competition. However, to be successful at any type of brand building and website marketing, you need to ensure your site meets all the conditions for success. For some site owners, that might be a problem.
loading speed is one of the most critical websites ranking factors, especially
when we take into account the expansion of mobile browsing. Users want fast
websites, or they’ll click away. According to Kissmetrics, 40% of people abandon a site if it takes longer than 3 seconds
Internal linking knowledge is one of the website basics that every site owner should possess to be able to influence their web page ranking positively. However, it’s often an overlooked part of website optimization that can lead to lost ranking opportunities. Let’s have a look at some of the frequently seen internal linking don’ts and review why they’re a bad practice, as well as how you can fix them:
Coming up with an SEO strategy for a new business is no walk in the
park. For the business owner, it often marks the start of a long process that
may or may not yield results, depending on how well they know SEO basics or if
they have a professional at their side.
During SEO planning for your website, correctly managing the keyword research will be your foundation of success. It’s critical to get the keywords right and optimize your content for them if you want potential clients to be able to discover your business online.
Keeping content on your website updated
is an integral part of SEO website
optimization. Google is continuously refining its algorithms and ranking best
practices, so it’s good to keep your content up to date with that. Businesses
who have very active internet marketing campaigns would especially benefit from
not letting their material become outdated.
However, when it comes to getting
content indexed and showing up in the SERPs, there are a few things to know.
Let’s have a look at what indexing is and how you can get Google to index new
content on your site:
When it comes to PPC advertising, conversion is usually the ultimate
goal. Whether you’re doing B2C or B2B PPC management, your job is to obtain
leads through well-optimized landing pages. Anything else is wasted money on
the campaign, and it can quickly be deemed unsuccessful.
How do you avoid this outcome? Most businesses focus on a few common
goals for their PPC landing
pages in lead generation
for B2B. However, sometimes pay per click campaigns fail — and when they do,
it’s important to figure out where you might have made a mistake. To help you
understand the more excellent points of B2B PPC management, let’s have a closer
look at some of the common goals and how to make those campaigns work:
When was the last time you used a social media sharing button on a
Judging by how marketers are placing them, it was probably ages ago. It
might give rise to the opinion that using social media for branding this way is
never going to work for you. However, that’s not necessarily true.
When it comes to sharing, it’s perfectly logical why you’d want to have sharing buttons with your content. People like to share things they agree with, and by doing so, they increase your social proof. Everybody wins, except when your website optimization and setup is working against you. Let’s have a look at how to tie social media into your website and have the best B2B social media strategy possible.