The goal of any website – regardless of what it’s about – is to have as many targeted visitors as possible. If the website is offering a product or a service, more visitors usually means more profit. If the website is purely informational or for entertainment, it is likely earning money through the ads on its pages. More website traffic can also mean more profit.
Here’s how you can succeed in these changing times when the pandemic moves your cheese:
Have you read the mini book “Who Moved My Cheese” by Spencer Johnson? I read it a few years ago (downloaded the audio book from the Toronto Public Library actually) and this short read (listen) really changed the way I look at life and business changes. Published in 1998, this 96-page primer sold 28 million copies and is truly relevant in our lives today, in 2020.
Social media trends can rarely stay the same every year. The main theme for brands in 2020: Rethink what “success” means for your social media marketing.
Companies today need to find a balance between making sense of their statistics while finding new ways to engage with the audience. There’s probably a no better time than now to reflect on your social media strategy moving forward.
Here are the best social media strategy steps to take this year.
When you’re ready to start your website optimization journey, the first thing you need to do is to get a comprehensive SEO audit. It includes analyzing your site’s performance and how it compares to competitors on search engines. It guarantees you that your website is up-to-date, which will also improve your website ranking. You get actionable insights that will help you reach your internet marketing goals.
The best website audits focus on three key aspects of SEO: On-page, Off-page, and Technical. So what’s next?
Online reputation management is vital for your digital strategy in order to keep a positive brand identity for consumers. You can try to search for your brand on search engines manually, but you probably won’t find much information.
- You can leave a timely response to comments about you, which will improve your services.
- This will also help you keep a good reputation.
Here are ten tools that can help you track your online reputation management.
Seniors are often not in the focus of digital marketing agencies. However, you need to ask yourself these questions:
- Does my company target customers who are older than 50 years?
- Am I advertising to this audience online?
- If the response to this question is no, you need to ask why not.
Google’s algorithm crawls your website and keeps these pages in their index so they can show up in search results for specific queries. You can check the Google Search Console (GSC) to see how many of your pages are in their index.
If you keep adding new content and keeping a valid sitemap, this number should keep rising. Unless, of course, if you intentionally delete some pages. However, if this number declines suddenly or over time, then you might have a problem.
Why does this happen?
When people want to learn more about your business, the first thing they will likely do is Google you. This is why you want them to see positive Google My Business (GMB) reviews.
The goal of reputation management is to ensure that the best stuff ever said about you or your organization is what people find. To do that, you need to ensure your website, social media accounts, and best GMB reviews rank highest when people search for you. Here’s what you can do with Google’s search result pages to optimize your online reputation.
By now you may know that Google has been shifting its algorithm in favor of mobile-friendly sites, and mobile-first indexing is a step in that initiative.
Up until now, businesses often created two versions of the company site — one for viewing on a desktop and one for viewing on mobile devices. When Google used to index and rank sites, it would use the site’s desktop version to get the information it needed for website ranking. Now the shift to indexing mobile versions first is on.