Meta tags are HTML elements that describe the content of your page to search engines and contribute to your website ranking.
The Meta tags are displayed solely in the page’s code, and anybody can inspect them with access to the source code. Meta tags are important for all search engines since they exist in the HTML code of a website page and tell the search engine what the page is about.
Basically, they are the search engine’s initial impression and point of contact.
We live in the digital era, where having an online presence is extremely important. “If it isn’t online, it’s like it doesn’t exist” is the motto many customers operate and live by. Therefore, it’s not surprising that a business’ online reputation is one of the deciding factors during the customer consideration process.
Any conversion strategy you can think of cannot happen if you don’t generate leads that it could convert. That’s one of the main goals of both sales and marketing – getting people interested in your product or service. However, that can be easier said than done, especially if you don’t have an SEO website optimized for that purpose. Why is getting more leads from your site so important?