Can Trucking Businesses Succeed with Search Engine Optimization?

Digital Marketing for All Sorts of Trucking Companies

Short answer…absolutely!! (you may skip to the end and contact me for some help) or

longer answer…Trucking companies can and do grow their businesses with digital marketing.  An SEO strategy is just as important as any other kind of business strategy, if not more so today.  In other words, SEO, also called search engine optimization, is the process you follow if you want more leads from your website.

SEO is a process in which you outline and implement steps that serve to improve the ranking of your website on search engines.  It is one of the most important aspects of any marketing plan for any business, including trucking.

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Digital Marketing for Dental Practices – Where does digital marketing fit in?

2020 has been a challenging year for many dental practices as the options for driving new patients to your practice have been temporarily hindered.  You may have been promoting your practice at invitation events like Halloween or by getting out into the community to help others, maybe special promotions for patient referrals, outreach with social media, maybe a newsletter?  Am I close?

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Can Junk Removal Businesses Succeed with Search Engine Optimization?

Environmentally Friendly Junk Removal Services

Junk removal is a competitive industry; with one giant company and many smaller, more localized players.  Whether you are buying a franchise, starting a junk removal business on your own or joining one of the hundreds of other local, regional and national waste management companies, your marketing and advertising efforts have a direct impact on potential revenue.  

Can the small, local junk removers compete with the million-dollar budget of the “Big Guy”?  You bet they can!  And they do.

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Inbound Links to Your Website – Some Are Good, Some Not So Good – Make the Right Choice

Backlink can be helpful and harmful.

I often get asked about the importance of inbound links to your web site and the  effects these links have on your Inbound Marketing success.

  • Are there “good” links to your website pages and “bad” or harmful inbound links?  
  • What makes one link better than another link?
  • After all, aren’t all links created equal?

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How Can I Reach People When They're Not on Google?

Targeted Display Hits the Mark!!

We know that optimizing your website and implementing regular SEO services will help your company be found when someone is searching on Google for your goods and services.  What about when people are not on Google?

MacRAE’s Marketing is pleased to announce a new product offering for all our website, search engine optimization (SEO), pay per click (PPC) clients and prospects that we call Rapid Reach Targeted Display. 

Targeted Display (aka programmatic advertising) involves the presenting of display (image) advertising to a focused group of people when they are searching online.  Targeted display is branding

Where does Rapid Reach Targeted Display fit in with digital marketing today?

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SEO Audit is Done, Now What?

SEO Audit is Done Now WhatWhen you’re ready to start your website optimization journey, the first thing you need to do is to get a comprehensive SEO audit. It includes analyzing your site’s performance and how it compares to competitors on search engines. It guarantees you that your website is up-to-date, which will also improve your website ranking. You get actionable insights that will help you reach your internet marketing goals.

The best website audits focus on three key aspects of SEO: On-page, Off-page, and Technical.   So what’s next?

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10 of the Best Tools to Monitor Your Online Reputation and Why Monitor

10 of the Best Tools to Monitor Your Online Reputation and Why MonitorOnline reputation management is vital for your digital strategy in order to keep a positive brand identity for consumers.  You can try to search for your brand on search engines manually, but you probably won’t find much information.

The ability to monitor what people say about you has many benefits.

  • You can leave a timely response to comments about you, which will improve your services.
  • This will also help you keep a good reputation.

Here are ten tools that can help you track your online reputation management.

Google Alerts

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