How Can I Reach People When They're Not on Google?

Targeted Display Hits the Mark!!

We know that optimizing your website and implementing regular SEO services will help your company be found when someone is searching on Google for your goods and services.  What about when people are not on Google?

MacRAE’s Marketing is pleased to announce a new product offering for all our website, search engine optimization (SEO), pay per click (PPC) clients and prospects that we call Rapid Reach Targeted Display. 

Targeted Display (aka programmatic advertising) involves the presenting of display (image) advertising to a focused group of people when they are searching online.  Targeted display is branding

Where does Rapid Reach Targeted Display fit in with digital marketing today?

Continue reading

SEO Audit is Done, Now What?

SEO Audit is Done Now WhatWhen you’re ready to start your website optimization journey, the first thing you need to do is to get a comprehensive SEO audit. It includes analyzing your site’s performance and how it compares to competitors on search engines. It guarantees you that your website is up-to-date, which will also improve your website ranking. You get actionable insights that will help you reach your internet marketing goals.

The best website audits focus on three key aspects of SEO: On-page, Off-page, and Technical.   So what’s next?

Continue reading

10 of the Best Tools to Monitor Your Online Reputation and Why Monitor

10 of the Best Tools to Monitor Your Online Reputation and Why MonitorOnline reputation management is vital for your digital strategy in order to keep a positive brand identity for consumers.  You can try to search for your brand on search engines manually, but you probably won’t find much information.

The ability to monitor what people say about you has many benefits.

  • You can leave a timely response to comments about you, which will improve your services.
  • This will also help you keep a good reputation.

Here are ten tools that can help you track your online reputation management.

Google Alerts

Continue reading

Social Media Outreach for B2B – Great for Branding, Not So Good for Revenue

Social Media Outreach for B2B - Great for Branding, Not So Good for RevenueSocial media is seen as a marketing tool that is extremely beneficial for B2C companies, but one that B2Bs struggle with.   It’s not true that B2B companies cannot enjoy success from social media, but the benefits they can reap from it are a bit different.   For B2B companies, social media is great for branding, but not that effective at bringing in immediate revenue.

Continue reading

Optimizing Your Location Page for “Near Me” Search

Optimizing Your Location Page for Near Me SearchLocal businesses need to know how to optimize for their specific area.   Standing out in local searches is the best way to get the majority of queries and customers.   However, there is a lot of confusion about what it takes to be number one in the local digital landscape.

The biggest misconception for many owners, who are new to digital marketing, is that the answer lies in

Continue reading

Optimizing Your Location Page for "Near Me" Search

Optimizing Your Location Page for Near Me SearchLocal businesses need to know how to optimize for their specific area.   Standing out in local searches is the best way to get the majority of queries and customers.   However, there is a lot of confusion about what it takes to be number one in the local digital landscape.
The biggest misconception for many owners, who are new to digital marketing, is that the answer lies in

Continue reading

Optimizing Your Location Page for "Near Me" Search

Optimizing Your Location Page for Near Me SearchLocal businesses need to know how to optimize for their specific area.   Standing out in local searches is the best way to get the majority of queries and customers.   However, there is a lot of confusion about what it takes to be number one in the local digital landscape.
The biggest misconception for many owners, who are new to digital marketing, is that the answer lies in

Continue reading

5 ways to Look at and Learn from Your Competitors.

5 ways to Look at and Learn from Your Competitors.jpg

Running and growing a business is a pretty tough task. It relies heavily on one’s ability to influence and control the market, especially in the online world. The best way to do this is to step up your game and be flexible and resourceful. Especially when it comes to marketing and advertising. You want to be able to understand your audience and know how to provide them with the right content that will get them to convert.

One of the best ways to do this is

Continue reading