The goal of any website – regardless of what it’s about – is to have as many targeted visitors as possible. If the website is offering a product or a service, more visitors usually means more profit. If the website is purely informational or for entertainment, it is likely earning money through the ads on its pages. More website traffic can also mean more profit. So how does search engine marketing play a key role in supporting the goals of the website owner?
Short answer…absolutely!! (you may skip to the end and contact me for some help) or
Longer answer…Trucking companies can and do grow their businesses with digital marketing. An SEO strategy is just as important as any other kind of business strategy, if not more so today. In other words, SEO, also called search engine optimization, is the process you follow if you want more leads from your website.
SEO is a process in which you outline and implement steps that serve to improve the ranking of your website on search engines. It is one of the most important aspects of any marketing plan for any business, including trucking.
2020 has been a challenging year for many dental practices as the options for driving new patients to your practice have been temporarily hindered. You may have been promoting your practice at invitation events like Halloween or by getting out into the community to help others, maybe special promotions for patient referrals, outreach with social media, maybe a newsletter? Am I close?
Junk removal is a competitive industry; with one giant company and many smaller, more localized players. Whether you are buying a franchise, starting a junk removal business on your own or joining one of the hundreds of other local, regional and national waste management companies, your marketing and advertising efforts have a direct impact on potential revenue.
Can the small, local junk removers compete with the million-dollar budget of the “Big Guy”? You bet they can! And they do.
I often get asked about the importance of inbound links to your web site and the effects these links have on your Inbound Marketing success.
- Are there “good” links to your website pages and “bad” or harmful inbound links?
- What makes one link better than another link?
- After all, aren’t all links created equal?
In 2020, it has never been more accurate to say that the breadth and regular posting of content on your website determines the quantity and quality of visitors who will find your site through search.
Content is still King! Long Live the King!
Are you running a Small Business? Landscaping, Home Services, Cleaning Supplies? Where do you start when deciding what to do with your website? Are you already online and want to update your website or are you going online for the first time?
We know that optimizing your website and implementing regular SEO services will help your company be found when someone is searching on Google for your goods and services. What about when people are not on Google?
MacRAE’s Marketing is pleased to announce a new product offering for all our website, search engine optimization (SEO), pay per click (PPC) clients and prospects that we call Rapid Reach Targeted Display.
Targeted Display (aka programmatic advertising) involves the presenting of display (image) advertising to a focused group of people when they are searching online. Targeted display is branding
Where does Rapid Reach Targeted Display fit in with digital marketing today?
When you’re ready to start your website optimization journey, the first thing you need to do is to get a comprehensive SEO audit. It includes analyzing your site’s performance and how it compares to competitors on search engines. It guarantees you that your website is up-to-date, which will also improve your website ranking. You get actionable insights that will help you reach your internet marketing goals.
The best website audits focus on three key aspects of SEO: On-page, Off-page, and Technical. So what’s next?
Online reputation management is vital for your digital strategy in order to keep a positive brand identity for consumers. You can try to search for your brand on search engines manually, but you probably won’t find much information.
- You can leave a timely response to comments about you, which will improve your services.
- This will also help you keep a good reputation.
Here are ten tools that can help you track your online reputation management.