The Complete Guide to Search Engine Marketing (SEM) – 2021

The goal of any website – regardless of what it’s about – is to have as many targeted visitors as possible. If the website is offering a product or a service, more visitors usually means more profit. If the website is purely informational or for entertainment, it is likely earning money through the ads on its pages. More website traffic can also mean more profit. So how does search engine marketing play a key role in supporting the goals of the website owner?

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Can Trucking Businesses Succeed with Search Engine Optimization?

Digital Marketing for All Sorts of Trucking Companies

Short answer…absolutely!! (you may skip to the end and contact me for some help) or

Longer answer…Trucking companies can and do grow their businesses with digital marketing.  An SEO strategy is just as important as any other kind of business strategy, if not more so today.  In other words, SEO, also called search engine optimization, is the process you follow if you want more leads from your website.

SEO is a process in which you outline and implement steps that serve to improve the ranking of your website on search engines.  It is one of the most important aspects of any marketing plan for any business, including trucking.

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Digital Marketing for Dental Practices – Where does digital marketing fit in?

2020 has been a challenging year for many dental practices as the options for driving new patients to your practice have been temporarily hindered.  You may have been promoting your practice at invitation events like Halloween or by getting out into the community to help others, maybe special promotions for patient referrals, outreach with social media, maybe a newsletter?  Am I close?

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Inbound Links to Your Website – Some Are Good, Some Not So Good – Make the Right Choice

Backlink can be helpful and harmful.

I often get asked about the importance of inbound links to your web site and the  effects these links have on your Inbound Marketing success.

  • Are there “good” links to your website pages and “bad” or harmful inbound links?  
  • What makes one link better than another link?
  • After all, aren’t all links created equal?

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10 of the Best Tools to Monitor Your Online Reputation and Why Monitor

10 of the Best Tools to Monitor Your Online Reputation and Why MonitorOnline reputation management is vital for your digital strategy in order to keep a positive brand identity for consumers.  You can try to search for your brand on search engines manually, but you probably won’t find much information.

The ability to monitor what people say about you has many benefits.

  • You can leave a timely response to comments about you, which will improve your services.
  • This will also help you keep a good reputation.

Here are ten tools that can help you track your online reputation management.

Google Alerts

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Social Media Outreach for B2B – Great for Branding, Not So Good for Revenue

Social Media Outreach for B2B - Great for Branding, Not So Good for RevenueSocial media is seen as a marketing tool that is extremely beneficial for B2C companies, but one that B2Bs struggle with.   It’s not true that B2B companies cannot enjoy success from social media, but the benefits they can reap from it are a bit different.   For B2B companies, social media is great for branding, but not that effective at bringing in immediate revenue.

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5 ways to Look at and Learn from Your Competitors.

5 ways to Look at and Learn from Your Competitors.jpg

Running and growing a business is a pretty tough task. It relies heavily on one’s ability to influence and control the market, especially in the online world. The best way to do this is to step up your game and be flexible and resourceful. Especially when it comes to marketing and advertising. You want to be able to understand your audience and know how to provide them with the right content that will get them to convert.

One of the best ways to do this is

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