Why You Should Use Google Ads Retargeting Options

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There’s a distinct learning curve to Google Ads, which can be disconcerting to small business owners. How are you going to set up your new campaign? How much should you pay per impression? There’s no end to the questions.

Who has the time to learn an entirely new skill from scratch while trying to run a business?

Hiring help to manage online advertising is always an option because the problem is many business owners aren’t aware of the capabilities of PPC ads. One of the most useful features of Google Ads, especially within the Google Display Network, is undoubtedly retargeting. Let’s have a look at retargeting in more detail, as well as why you should use it.

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My Website Is Not Secure with HTTPS: So What?

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Until recently, having a secure website with HTTPS wasn’t a priority of every business online. However, times are changing, and Google is making sure that companies follow its recommendations regarding privacy protection.

It’s essential for all business website owners to be up to date with the situation. To that effect, let’s recap the changes Google has been making recently, as well as take a look at the importance of HTTPS.

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Local SEO: 5 Tips to Build Local Engagement

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If you own a local business, you might be thinking that you don’t need online marketing. While it is true that local companies can do well with traditional marketing channels, there are indeed benefits to having a robust online presence. One of the ways of accomplishing that is improving your local SEO (Search Engine Optimization.)

Despite some misconceptions people tend to have about optimizing a website for local audiences, it’s a great way to make a business more discoverable in your immediate area. Here are five tips to build local engagement by implementing a good SEO strategy:

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Traditional Marketing Vs. Digital Marketing – Pros and Cons of Each

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Depending on the unique needs of a business, any style of marketing can bring favorable results. However, that does not mean that anything works. To indeed make the most out of your marketing budget, you need to learn the benefits and drawbacks of different types of marketing.

Business owners who are just starting their marketing efforts often wonder whether they should invest in digital or traditional marketing or both. That’s an interesting question because there are distinct pros and cons to each. Let’s have a look at some of them.

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5 SEO-Related Reasons You Should Invest in Keyword Research for Your Content Marketing

5 SEO-Related Reasons You Should Invest in Keyword Research for Your Content Marketing.pngContent marketing and SEO (Search Engine Optimization) ideally go hand in hand. Content is still king, but when you optimize your content so that it ranks more efficiently, it’s a definite benefit. If you want to complement your content marketing strategy with SEO, you can’t neglect keyword research. It’s one of the staples of SEO, and it can help you better understand your target audience as well.

Let’s look at a few reasons to invest in researching keywords from an SEO standpoint:

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Will the Domain Name You Choose Affect Your Website Ranking in Search?

Will the Domain Name You Choose Affect Your Website Ranking in Search

SEO (Search Engine Optimization) used to be pretty simple back in the day, especially where domain names were concerned. Companies could use a domain as a keyword and still rank well despite not having relevant website content.

However, the days of using an Exact Match Domain as a keyword are over (i.e., companies buying a domain like longtailkeywordimrankingfor.com). Because of that practice, Google has significantly decreased the importance of your domain

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What is Off-Page SEO? SEO Tips

What is Off-Page SEO

Optimizing your website to increase its On Page SEO (search engine optimization) rank by tweaking its features is one thing, but making it more favorable to search engines is a kind of feat which requires you to monitor several indicators continually. You must keep up with current trends and make sure to maintain your audience and reputation.

Some people claim it mostly comes down to link building. But it’s more than that. It’s about engaging with your (potential) clientele and making sure to place your content on the right places at the right time. These basic SEO tips will help you better

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Why Should I Consider Pay-Per-Click Marketing?

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Pay-Per-Click (PPC) marketing can have a substantial positive impact on your brand and business. We all know that competition for online visibility is fierce, which is why you should take every weapon you have at your disposal to make your brand stay visible. In addition to a good SEO strategy, PPC can help you drive more website traffic and rise up on search engine result pages (SERP’s). Let me show you a few significant benefits of PPC that should make you consider implementing a PPC strategy.

  1. PPC Shows Results Quickly

Organic search traffic is vital for

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5 Common Misconceptions about Local SEO

5 Common Misconceptions about Local SEO

There are a lot of misconceptions and myths about SEO. People tend to misinterpret it due to the very nature of the strategy because search engines like Google don’t publish their algorithm functionality or search criteria. When trying to determine what causes particular content to rank better, good results are pretty open to discussion, which leads to questionable evidence and ambiguity. Let’s put an end to some of the most common misconceptions about local SEO..

  1. Local SEO is National SEO with Local Terms

This  is correct, to a certain extent because local SEO works with a separate algorithm from the national SEO foundation. For example, when a location is shared automatically, or a user includes a city or region (geographic indicator), there is a local 3-pack that appears at the top of the SERP.  You can’t achieve these three top positions with a few extra keywords and traditional national SEO campaign. Local SEO uses separate ranking criteria and provides a different set

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