Google’s algorithm crawls your website and keeps these pages in their index so they can show up in search results for specific queries. You can check the Google Search Console (GSC) to see how many of your pages are in their index.
If you keep adding new content and keeping a valid sitemap, this number should keep rising. Unless, of course, if you intentionally delete some pages. However, if this number declines suddenly or over time, then you might have a problem.
Featured Snippet is a format that’s supposed to provide users with a direct and concise answer to their questions right on the SERP (without them having to click on a specific result). In other words, they’ve selected search results featured in a box on top of organic search results and below the ads.
Featured snippets are important for your SEO for two reasons. First, they present an opportunity to get more clicks from organic traffic without higher Google rankings. Second, they increase the number of no-click searches. When performing a search, you’ll likely see these featured snippets for all sorts of things, and it’s an opportunity you should target. But how to do it?
When it comes to boosting your local SEO, a Google My Business (GMB) page can come quite in handy. But what is GMB, you may be asking? It’s a Google business listing where customers can leave reviews, and where the most important information about a business can be displayed. However, many business owners neglect their GMB page, not giving it the attention it needs to help them thrive locally.