Inbound Marketing

Robert Dunford

Effectiveness of Quality Inbound Content Marketing!

If you work in digital marketing, you’ve undoubtedly heard of “inbound marketing” in your experiences and probable seen it in action several times.  Many marketers emphasize the significance of inbound marketing in their digital strategy. 

The basic functions of digital marketing are straightforward. Inbound marketing can be a cost-effective approach for attracting and converting customers in a budget friendly, ROI driven process.

But first, let us differentiate digital marketing from inbound marketing.

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Robert Dunford

Is Your Business Perfect for Online Marketing?

Does search engine optimization (SEO) work for all businesses?   To some degree yes, but many businesses would be better off to spend their limited marketing resources another way.

A good SEO marketer should be able to spend a couple of hours on preliminary research to determine how competitive the industry/keywords are and how costly is will be to effectively market your business with SEO.   By looking at the amount of search being done and the number of competitors in your marketplace, a good supplier of SEO services should be able to advise how much time and effort (read expense) will be required and whether you can achieve the goals you have shared with them.

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Robert Dunford

3 Signs You Should Invest in Inbound Marketing

3 Signs You Should Invest in Inbound Marketing.jpg

The world of digital marketing is incredibly data-driven.   Performance indicators are used to measure every square foot of the digital landscape: from user experience mapping to sourcing the origins of website traffic, estimating the average reach of a social media post, and so much more. These are the metrics that a digital marketing company looks at every day to help define search technique and branding strategy.

However, there is one fundamental approach that underlies all of these individual metrics, and it defines the success or failure of a websites digital performance. The strategy is inbound marketing.

What is Inbound Marketing?

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Robert Dunford

Businesses Perfect for Online Marketing

Digital MarketingDoes search engine optimization (SEO) work for all businesses?   To some degree yes, but many businesses would be better off to spend their limited marketing resources another way.

A good SEO marketer should be able to complete some preliminary research to determine how competitive the industry/keywords are and how costly is will be to effectively market your business with SEO.   By looking at the amount of search being done and the number of competitors in your marketplace, a good supplier of SEO services should be able to …

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Robert Dunford

Let HubSpot Inbound Digital Marketing Certification Make a BIG Difference in your Business

Have you built a website, but the leads just aren’t flowing in?  Building your site is important foundation work to creating  a successful 24 hours a  day, lead generating source.  To be most effective, your website needs visitors and to get visitors you need a plan!!  This is where Inbound Marketing can make all the difference.

We  speak to people every day who are “Do It Yourself” (DIY) style business leaders.  These people are much more interested in learning how to create and implement an Inbound Marketing strategy than paying to outsource this service, so TorontoSEO.com has decided to help people learn how to DIY for Inbound Marketing with a training offer that is hard to ignore.

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Robert Dunford

Inbound Marketing with HubSpot

According to our partner, HubSpot, Inbound Marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be.

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The backbone of your Inbound Marketing  investment must be to create  a plan that will Attract, Convert, Close and Delight people who are considering your products and  services. Today, I would like to discuss  the first stage of Inbound Marketing, the Attract  Stage.

The Attract Stage of inbound marketing involves

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Robert Dunford

Inbound Marketing – Not All Inbound Links to Your Site are Created Equal in Value – Do you Have a Problem?

As the National Sales Manager at a mid-sized Inbound Marketing firm in Mississauga, Ontario, I often get asked about the importance of inbound  links to your web site and the  effects these links have on your Inbound Marketing success.

  • Are there “good” links to your website pages and “bad” or harmful inbound links?  
  • What makes one link better than another link?
  • After all, aren’t all links created equal?

Assuming you want your website to generate new leads and  opportunities for your company

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