Will the Domain Name You Choose Affect Your Website Ranking in Search?

Will the Domain Name You Choose Affect Your Website Ranking in Search

SEO (Search Engine Optimization) used to be pretty simple back in the day, especially where domain names were concerned. Companies could use a domain as a keyword and still rank well despite not having relevant website content.

However, the days of using an Exact Match Domain as a keyword are over (i.e., companies buying a domain like longtailkeywordimrankingfor.com). Because of that practice, Google has significantly decreased the importance of your domain

Continue reading

What is Off-Page SEO? SEO Tips

What is Off-Page SEO

Optimizing your website to increase its On Page SEO (search engine optimization) rank by tweaking its features is one thing, but making it more favorable to search engines is a kind of feat which requires you to monitor several indicators continually. You must keep up with current trends and make sure to maintain your audience and reputation.

Some people claim it mostly comes down to link building. But it’s more than that. It’s about engaging with your (potential) clientele and making sure to place your content on the right places at the right time. These basic SEO tips will help you better

Continue reading

8 Signs You Should Invest in Blogging

8 Signs You Should Invest in Blogging.png

In the marketing realm, we are all aware of the importance of providing quality and relevant content to your audience. It’s what drives a return to your website and increases your website traffic, helping you move up in Google’s search results. However, when work piles up, people tend to neglect their blog because there’s not enough time to focus on giving their readers engaging content on a regular basis. If you’ve encountered some of these signs, then it’s time to consider to invest in blogging.

Continue reading

Black Hat SEO vs. White Hat SEO

Black Hat SEO vs. White Hat SEO.png

In SEO, there is a wrong way to do things and a right way. Both seek to achieve the same end goal – namely, ranking high in search results – but approach the problem from different angles. Webmasters that try and undermine Google rules and regulations deploy tactics collectively known as ‘black hat SEO.’ Meanwhile, webmasters that stick to Google’s guidelines are committed to a ‘white hat’ approach. The best SEO services generate

Continue reading

3 Signs You Should Invest in Inbound Marketing

3 Signs You Should Invest in Inbound Marketing.jpg

The world of digital marketing is incredibly data-driven.  Performance indicators are used to measure every square foot of the digital landscape: from user experience mapping to sourcing the origins of website traffic, estimating the average reach of a social media post, and so much more. These are the metrics that a digital marketing company looks at every day to help define search technique and branding strategy.

However, there is one fundamental approach that underlies all of these individual metrics, and it defines the success or failure of a websites digital performance. The strategy is inbound marketing.

What is Inbound Marketing?

Continue reading

How to Solve the Biggest Problems When Writing for Search?

Writing for Search SEO Toronto

A lot has changed for SEO consultants over the years. It used to be that backlinking in whatever form or fashion you could produce them was the norm. Also, before Google announced Rankbrain in 2015, it was a much different process to rank for keywords. While publishing a site full of meaningful and in-depth content is always the goal, it was easier back then for some SEO services to advertise and utilize bad practices (like keyword stuffing) to get a higher rank.

Now that Google has adjusted their algorithm to deal with “blackhat” link building and keyword stuffing, attention has turned to content as the means for keyword ranking and link building. Writing for search comes with its own set of challenges – namely, picking keywords that are achievable to rank for you in your niche, writing better content than competitors in your niche, and getting authentic backlinks to blog articles. However, if done correctly, writing effectively for search can improve site rank like nothing else.

Problem  – Ineffective Keyword Research

We all want to rank for the high-volume keywords in a niche, but the reality for small and medium-sized business owners is that

Continue reading

3 Common Misconceptions About Search Engine Optimization (SEO)

3 Common Misconceptions About Search Engine Opt SEO

A lot has been said about the importance of incorporating search engine optimization (SEO) techniques into an overall search strategy. But what does a search engine optimization strategy actually entail? Some business owners lump it into social media marketing and neglect the technical aspects of the job. Others make the assumption that since SEO is analytical it must be infallible, and is therefore be the only digital marketing service worth investing in. Both points of view are right in some respects, and wrong in others.

As one of the most influential digital marketing services in driving traffic to your site, it is important to separate fact from fiction in the organic search arena. Here are some common misconceptions about search engine optimizations that need to be cleared up before any effective work can get done:

Misconception #1 – SEO is like a makeover (just a “one-time-thing”)

Continue reading