5 Tips to Maximizing the Benefits of the Content on Your Website.

Content is King! Long live the King!!

In 2020, it has never been more accurate to say that the breadth and regular posting of content on your website determines the quantity and quality of visitors who will find your site through search.

Content is still King! Long Live the King!

After all, your content is why people are visiting your site; what will help you achieve your on-line marketing goals.  Whether your goals are to be gaining credibility with existing or new clients, generating leads, downloads of whitepapers, collecting email addresses for drip marketing or whatever your motivation for creating the web site in the first place, content is what Google still uses to decide what people ever see your website.

5 Tips to maximizing the benefits of any content you put on your site:

  1. Ensure you have developed a primary and secondary keyword list, so that each page of content you create can be optimized for search as well as for your visitors. (see my previous Keyword Blog post on keyword list creation ideas).

2. Know who your audience is and ensure your content helps them in some way.  Write in short, simple sentences to ensure your message is clearly understood.

3. When possible, make sure you have at least 250 words on every web page or blog posting because search engines seem to give higher priority/better indexing to the first 250 words on any given web page.  Posts should really have at least 500 words to be most effective.

4. Review (or better yet, write if time allows) all content yourself prior to posting and be sure to deal with reputable writers to ensure your site does not have content that exists somewhere else.  Duplicate content will sink your ship.  An easy way to test your content for originality is to copy a section of your blog and paste it into the Google search box with “quotation marks” around it for an exact match search.  Then you can easily see when someone is cheating. Get your money back and move on.

5. Ensure you have a section or page of your site that is constantly changing so that search engines find new content when they come back and index your pages.   Many companies use a blog posting once or twice (or more) per month to achieve this best practice and show their visitors and search engines that they have interesting, on topic information that they want to share.

You can choose to structure an digital marketing campaign on your own, but you can also turn to a professional who will save you a ton of time and utilize their experience to optimize your content, ads and most importantly, the results for you.

If you’d like some assistance in coming up with the best SEO results for your business, please don’t hesitate to contact me and we can set up a Zoom call to see how I can help you!!

Rob Dunford is a Marketing Consultant in the Great Toronto Area with over 25 years of experience in implementing marketing plans for small businesses.

Organic Search Are You Getting Yours?

Digital Strategy

When was the last time you checked your website’s visits stats? How many of them came as a result of an organic search on Google?

You can use that information to determine how useful your current SEO digital strategy is for you. But don’t jump to conclusions, because organic search has undergone plenty of changes lately, and you may need to adjust.

Continue reading

Will the Domain Name You Choose Affect Your Website Ranking in Search?

Will the Domain Name You Choose Affect Your Website Ranking in Search

SEO (Search Engine Optimization) used to be pretty simple back in the day, especially where domain names were concerned. Companies could use a domain as a keyword and still rank well despite not having relevant website content.

However, the days of using an Exact Match Domain as a keyword are over (i.e., companies buying a domain like longtailkeywordimrankingfor.com). Because of that practice, Google has significantly decreased the importance of your domain

Continue reading

What is Off-Page SEO? SEO Tips

What is Off-Page SEO

Optimizing your website to increase its On Page SEO (search engine optimization) rank by tweaking its features is one thing, but making it more favorable to search engines is a kind of feat which requires you to monitor several indicators continually. You must keep up with current trends and make sure to maintain your audience and reputation.

Some people claim it mostly comes down to link building. But it’s more than that. It’s about engaging with your (potential) clientele and making sure to place your content on the right places at the right time. These basic SEO tips will help you better

Continue reading

8 Signs You Should Invest in Blogging

8 Signs You Should Invest in Blogging.png

In the marketing realm, we are all aware of the importance of providing quality and relevant content to your audience. It’s what drives a return to your website and increases your website traffic, helping you move up in Google’s search results. However, when work piles up, people tend to neglect their blog because there’s not enough time to focus on giving their readers engaging content on a regular basis. If you’ve encountered some of these signs, then it’s time to consider to invest in blogging.

Continue reading

Black Hat SEO vs. White Hat SEO

Black Hat SEO vs. White Hat SEO.png

In SEO, there is a wrong way to do things and a right way. Both seek to achieve the same end goal — namely, ranking high in search results – but approach the problem from different angles. Webmasters that try and undermine Google rules and regulations deploy tactics collectively known as ‘black hat SEO.’ Meanwhile, webmasters that stick to Google’s guidelines are committed to a ‘white hat’ approach. The best SEO services generate

Continue reading

3 Signs You Should Invest in Inbound Marketing

3 Signs You Should Invest in Inbound Marketing.jpg

The world of digital marketing is incredibly data-driven.   Performance indicators are used to measure every square foot of the digital landscape: from user experience mapping to sourcing the origins of website traffic, estimating the average reach of a social media post, and so much more. These are the metrics that a digital marketing company looks at every day to help define search technique and branding strategy.

However, there is one fundamental approach that underlies all of these individual metrics, and it defines the success or failure of a websites digital performance. The strategy is inbound marketing.

What is Inbound Marketing?

Continue reading

How to Solve the Biggest Problems When Writing for Search?

Writing for Search SEO Toronto

A lot has changed for SEO consultants over the years. It used to be that backlinking in whatever form or fashion you could produce them was the norm. Also, before Google announced Rankbrain in 2015, it was a much different process to rank for keywords. While publishing a site full of meaningful and in-depth content is always the goal, it was easier back then for some SEO services to advertise and utilize bad practices (like keyword stuffing) to get a higher rank.

Now that Google has adjusted their algorithm to deal with “blackhat” link building and keyword stuffing, attention has turned to content as the means for keyword ranking and link building. Writing for search comes with its own set of challenges — namely, picking keywords that are achievable to rank for you in your niche, writing better content than competitors in your niche, and getting authentic backlinks to blog articles. However, if done correctly, writing effectively for search can improve site rank like nothing else.

Problem  — Ineffective Keyword Research

We all want to rank for the high-volume keywords in a niche, but the reality for small and medium-sized business owners is that

Continue reading