April 15, 2021April 15, 2021 Robert Dunford

Is Your Business Perfect for Online Marketing?

Does search engine optimization (SEO) work for all businesses? To some degree yes, but many businesses would be better off to spend their limited marketing resources another way.

A good SEO marketer should be able to spend a couple of hours on preliminary research to determine how competitive the industry/keywords are and how costly is will be to effectively market your business with SEO. By looking at the amount of search being done and the number of competitors in your marketplace, a good supplier of SEO services should be able to advise how much time and effort (read expense) will be required and whether you can achieve the goals you have shared with them.

October 19, 2020October 21, 2020 Robert Dunford

5 Tips to Maximizing the Benefits of the Content on Your Website.

In 2020, it has never been more accurate to say that the breadth and regular posting of content on your website determines the quantity and quality of visitors who will find your site through search.

Content is still King! Long Live the King!

June 10, 2019June 1, 2020 Robert Dunford

Organic Search Are You Getting Yours?

When was the last time you checked your website’s visits stats? How many of them came as a result of an organic search on Google?

You can use that information to determine how useful your current SEO digital strategy is for you. But don’t jump to conclusions, because organic search has undergone plenty of changes lately, and you may need to adjust.

July 16, 2018July 10, 2018 Robert Dunford

Will the Domain Name You Choose Affect Your Website Ranking in Search?

SEO (Search Engine Optimization) used to be pretty simple back in the day, especially where domain names were concerned. Companies could use a domain as a keyword and still rank well despite not having relevant website content.

However, the days of using an Exact Match Domain as a keyword are over (i.e., companies buying a domain like longtailkeywordimrankingfor.com). Because of that practice, Google has significantly decreased the importance of your domain

July 9, 2018July 9, 2018 Robert Dunford

What is Off-Page SEO? SEO Tips

Optimizing your website to increase its On Page SEO (search engine optimization) rank by tweaking its features is one thing, but making it more favorable to search engines is a kind of feat which requires you to monitor several indicators continually. You must keep up with current trends and make sure to maintain your audience and reputation.

Some people claim it mostly comes down to link building. But it’s more than that. It’s about engaging with your (potential) clientele and making sure to place your content on the right places at the right time. These basic SEO tips will help you better

July 4, 2018July 4, 2018 Robert Dunford

What is On-Page SEO? SEO Tips

As the digital world continues to expand, Search Engine Optimization (SEO) is becoming more and more popular. And while most folks in the industry these days have some sort of picture of what SEO is, there are many of them out there who don’t understand all of its working mechanisms. Which is a big drawback for anyone planning, not only to expand, but to keep their business afloat.

Fortunately,

June 12, 2018June 13, 2018 Robert Dunford

8 Signs You Should Invest in Blogging

In the marketing realm, we are all aware of the importance of providing quality and relevant content to your audience. It’s what drives a return to your website and increases your website traffic, helping you move up in Google’s search results. However, when work piles up, people tend to neglect their blog because there’s not enough time to focus on giving their readers engaging content on a regular basis. If you’ve encountered some of these signs, then it’s time to consider to invest in blogging.

May 8, 2018May 9, 2018 Robert Dunford

Am I Too Late to Get into SEO?

Even though it’s been around for years, a lot of small business owners know little about what SEO is, and what SEO services entail. Perhaps they see it is a fad with too much technical know-how involved. Or maybe they think it’s too late to benefit from SEO services because they missed the boat years ago, when SEO kicked off.

Neither of these assumptions is correct.

April 24, 2018April 25, 2018 Robert Dunford

Black Hat SEO vs. White Hat SEO

In SEO, there is a wrong way to do things and a right way. Both seek to achieve the same end goal — namely, ranking high in search results – but approach the problem from different angles. Webmasters that try and undermine Google rules and regulations deploy tactics collectively known as ‘black hat SEO.’ Meanwhile, webmasters that stick to Google’s guidelines are committed to a ‘white hat’ approach. The best SEO services generate

April 11, 2018April 11, 2018 Robert Dunford

3 Signs You Should Invest in Inbound Marketing

The world of digital marketing is incredibly data-driven. Performance indicators are used to measure every square foot of the digital landscape: from user experience mapping to sourcing the origins of website traffic, estimating the average reach of a social media post, and so much more. These are the metrics that a digital marketing company looks at every day to help define search technique and branding strategy.

However, there is one fundamental approach that underlies all of these individual metrics, and it defines the success or failure of a websites digital performance. The strategy is inbound marketing.

What is Inbound Marketing?

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Getting found online is a Journey…not a Race

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