Is Your Business Perfect for Online Marketing?

Does search engine optimization (SEO) work for all businesses?   To some degree yes, but many businesses would be better off to spend their limited marketing resources another way.

A good SEO marketer should be able to spend a couple of hours on preliminary research to determine how competitive the industry/keywords are and how costly is will be to effectively market your business with SEO.   By looking at the amount of search being done and the number of competitors in your marketplace, a good supplier of SEO services should be able to advise how much time and effort (read expense) will be required and whether you can achieve the goals you have shared with them.

Continue reading

Organic Search Are You Getting Yours?

Digital Strategy

When was the last time you checked your website’s visits stats? How many of them came as a result of an organic search on Google?

You can use that information to determine how useful your current SEO digital strategy is for you. But don’t jump to conclusions, because organic search has undergone plenty of changes lately, and you may need to adjust.

Continue reading

Will the Domain Name You Choose Affect Your Website Ranking in Search?

Will the Domain Name You Choose Affect Your Website Ranking in Search

SEO (Search Engine Optimization) used to be pretty simple back in the day, especially where domain names were concerned. Companies could use a domain as a keyword and still rank well despite not having relevant website content.

However, the days of using an Exact Match Domain as a keyword are over (i.e., companies buying a domain like longtailkeywordimrankingfor.com). Because of that practice, Google has significantly decreased the importance of your domain

Continue reading

What is Off-Page SEO? SEO Tips

What is Off-Page SEO

Optimizing your website to increase its On Page SEO (search engine optimization) rank by tweaking its features is one thing, but making it more favorable to search engines is a kind of feat which requires you to monitor several indicators continually. You must keep up with current trends and make sure to maintain your audience and reputation.

Some people claim it mostly comes down to link building. But it’s more than that. It’s about engaging with your (potential) clientele and making sure to place your content on the right places at the right time. These basic SEO tips will help you better

Continue reading

8 Signs You Should Invest in Blogging

8 Signs You Should Invest in Blogging.png

In the marketing realm, we are all aware of the importance of providing quality and relevant content to your audience. It’s what drives a return to your website and increases your website traffic, helping you move up in Google’s search results. However, when work piles up, people tend to neglect their blog because there’s not enough time to focus on giving their readers engaging content on a regular basis. If you’ve encountered some of these signs, then it’s time to consider to invest in blogging.

Continue reading

Black Hat SEO vs. White Hat SEO

Black Hat SEO vs. White Hat SEO.png

In SEO, there is a wrong way to do things and a right way. Both seek to achieve the same end goal — namely, ranking high in search results – but approach the problem from different angles. Webmasters that try and undermine Google rules and regulations deploy tactics collectively known as ‘black hat SEO.’ Meanwhile, webmasters that stick to Google’s guidelines are committed to a ‘white hat’ approach. The best SEO services generate

Continue reading

3 Signs You Should Invest in Inbound Marketing

3 Signs You Should Invest in Inbound Marketing.jpg

The world of digital marketing is incredibly data-driven.   Performance indicators are used to measure every square foot of the digital landscape: from user experience mapping to sourcing the origins of website traffic, estimating the average reach of a social media post, and so much more. These are the metrics that a digital marketing company looks at every day to help define search technique and branding strategy.

However, there is one fundamental approach that underlies all of these individual metrics, and it defines the success or failure of a websites digital performance. The strategy is inbound marketing.

What is Inbound Marketing?

Continue reading