A lot has been said about the importance of incorporating search engine optimization (SEO) techniques into an overall search strategy. But what does a search engine optimization strategy actually entail? Some business owners lump it into social media marketing and neglect the technical aspects of the job. Others make the assumption that since SEO is analytical it must be infallible, and is therefore be the only digital marketing service worth investing in. Both points of view are right in some respects, and wrong in others.
As one of the most influential digital marketing services in driving traffic to your site, it is important to separate fact from fiction in the organic search arena. Here are some common misconceptions about search engine optimizations that need to be cleared up before any effective work can get done:
Misconception #1 – SEO is like a makeover (just a “one-time-thing”)
Digital marketing for service companies in the GTA can be a very power way of generating new business. Improved website presence with new content driving your search engine optimization (SEO) can make a big difference in your new client development efforts. I have worked with service companies from many sectors and these companies have had an excellent return on investment (ROI) for their digital marketing spend.
Does search engine optimization (SEO) work for all businesses? To some degree yes, but many businesses would be better off to spend their limited marketing resources another way.
A good SEO marketer should be able to complete some preliminary research to determine how competitive the industry/keywords are and how costly is will be to effectively market your business with SEO. By looking at the amount of search being done and the number of competitors in your marketplace, a good supplier of SEO services should be able to …
If you found out Your Online Marketing was Consistently missing over 10% of all online search, would you start paying attention?
Are you using Google AdWords to drive relevant web traffic to your website? How is that working? Either way, read on.
According to statistics shared in a presentation at a Microsoft event (see below for presentation), compared to Google AdWords, Bing/Yahoo caters to a more affluent group and with every click costing 15-20% of the cost of a click on AdWords, Bing/Yahoo is a great
With Profile Canada, help your business improve your search engine ranking.
Profilecanada.com is a well respected directory site listing over 1 million Canadian businesses. The online directory is used by tens of thousands of people each month to find and contact businesses for their offered services. Google loves ProfileCanada.com and the businesses listed there because the directory is considered an authority site as it has been around for a long time.
Primarily for Canadian service companies (manufacturers try www.ctidirectory.com), ProfileCanada.com is a great place to list your business to help people find you in Google search.
According to our partner, HubSpot, Inbound Marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be.
The backbone of your Inbound Marketing investment must be to create a plan that will Attract, Convert, Close and Delight people who are considering your products and services. Today, I would like to discuss the first stage of Inbound Marketing, the Attract Stage.
As the National Sales Manager at a mid-sized Inbound Marketing firm in Mississauga, Ontario, I often get asked about the importance of inbound links to your web site and the effects these links have on your Inbound Marketing success.
Are there “good” links to your website pages and “bad” or harmful inbound links?
What makes one link better than another link?
After all, aren’t all links created equal?
Assuming you want your website to generate new leads and opportunities for your company
The breadth and regular posting of content on your website determines the visitors who will find your site through search.
Content is still King! Long Live the King!
After all, your content is why people are visiting your site; what will help you achieve your on-line marketing goals. Whether they be gaining credibility with existing or new clients, generating leads, downloads of whitepapers, collecting email address for drip marketing or whatever your motivation for creating the web site in the first place.
The most valuable areas to maximize the benefits of any content you put on your site is to:
MacRAE’s Marketing (the company where I spend most of my wage earning hours) consults with companies every day about the best way to spend their on-line marketing dollars. When our client has the patience to wait for organic search to find them (can be 5-8 months away or longer), I always recommend creating a list of primary keywords that will drive web site content production and a list of secondary keywords that content creators should keep in mind when writing a web site page or a blog posting for their site.
Keyword creation refers to compiling a list of individual words and multi-word phrases (2-6 words usually) that will guide the content creation for the site. Of paramount importance in keyword research is balancing the keywords you think people will use in their search, with discovering what people are actually searching. There are many tools to help you in this task. Google AdWords has a keyword creation tool that, once you enter a list of keywords and phrases, will tell you