Bing vs AdWords – Should You Bother?
If you found out Your Online Marketing was Consistently missing over 10% of all online search, would you start paying attention?
Are you using Google AdWords to drive relevant web traffic to your website? How is that working? Either way, read on.
According to statistics shared in a presentation at a Microsoft event (see below for presentation), compared to Google AdWords, Bing/Yahoo caters to a more affluent group and with every click costing 15-20% of the cost of a click on AdWords, Bing/Yahoo is a great