Why You Should Use Google Ads Retargeting Options

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There’s a distinct learning curve to Google Ads, which can be disconcerting to small business owners. How are you going to set up your new campaign? How much should you pay per impression? There’s no end to the questions.

Who has the time to learn an entirely new skill from scratch while trying to run a business?

Hiring help to manage online advertising is always an option because the problem is many business owners aren’t aware of the capabilities of PPC ads. One of the most useful features of Google Ads, especially within the Google Display Network, is undoubtedly retargeting. Let’s have a look at retargeting in more detail, as well as why you should use it.

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Google AdWords vs. Facebook – Which Is Right for Me?

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For business owners who are starting with their digital marketing efforts, choosing an advertising platform can be agonizing. When your marketing budget isn’t expansive enough to cover experimentation with all of them, you need to make a choice.

More often than not, that choice comes down to whether you should use Google AdWords or Facebook ads. Both platforms have their distinct advantages and differences. But what are they and how do you choose which platform is right for you?

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Why Should I Consider Pay-Per-Click Marketing?

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Pay-Per-Click (PPC) marketing can have a substantial positive impact on your brand and business. We all know that competition for online visibility is fierce, which is why you should take every weapon you have at your disposal to make your brand stay visible. In addition to a good SEO strategy, PPC can help you drive more website traffic and rise up on search engine result pages (SERP’s). Let me show you a few significant benefits of PPC that should make you consider implementing a PPC strategy.

  1. PPC Shows Results Quickly

Organic search traffic is vital for

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3 Things About Search Engine Marketing Your Boss Wants to Know

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For a business owner looking to hit sales targets on a budget, what matters is results. When it comes to digital marketing, one of the most effective ways to increase growth is through search engine marketing (SEM).

What is SEM? SEO vs. SEM

Plenty has been written about the differences between search engine optimization (SEO) and SEM, and the merits of each for small to mid-sized businesses. The truth is

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What Will Content For Your Website Be Like In 100 Years?

Content in 100 years Rob DunfordAfter making a recent visit to the website of the Museum of Natural History, I was struck by how the human body has changed over the past few hundred years. We know that average body height has steadily risen since the 17th century, mainly because of improvements in nutrition and quality of life – but just imagine what humans will look like in 100 years after industrial work is given over to robots and machines!

As is usually the case, my thoughts circled back round to SEO. How will SEO marketing change in the next century, I wondered? How will content for your website look after all the major trends we are predicting now have come and gone?

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If You’re Not Using Bing Ads, You’re missing 14% of all online search in Canada!

bing-vs-google20copy-11351604Bing vs AdWords – Should You Bother?

If you found out Your Online Marketing was Consistently missing over 10% of all online search, would you start paying attention?

Are you using Google AdWords to drive relevant web traffic to your website?   How is that working?  Either way, read on.

According to statistics shared in a presentation at a Microsoft event (see below for presentation), compared to Google AdWords, Bing/Yahoo caters to a more affluent group and with every click costing 15-20% of the cost of a click on AdWords, Bing/Yahoo is a great

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