Digital Marketing for Landscapers 101:

I get asked – I’m a Landscaper for residential and commercial properties.  Can digital marketing help me sell the projects I want?

With summer winding down, landscaping season in the Greater Toronto Area is set to take a break until the spring.  For many landscapers, who don’t switch over to a winter service (snow removal for example), its time to think about your business and work on booking your projects for 2022.

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PPC Ad Networks: Going Beyond Google Ads

PPC Ad Networks Going Beyond Google AdsAdWords and Bing are probably the most well-known PPC networks.   Unfortunately, those are the only two most people think about when it comes to PPC marketing.   There are many more PPC networks out there, and no two of them are exactly alike, which is a good thing because advertisers have more opportunities to build a massive reach across different audiences and online behaviors.

Today, the 8 best PPC ad networks are:

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5 Effective PPC Strategies to Try Yourself

5 Effective PPC Strategies to Try Yourself

Pay per click marketing, or PPC marketing, is one of the best ways to generate more sales. Unlike SEO, which focuses more on traffic and the long game, PPC allows you to instantly reach an audience that is more likely to convert.   However, after some time, the process of running pay per click campaigns can become automatic.

While this is a great way to scale the process, it does stop many marketers from

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Goals for PPC Landing Pages in Lead Generation for B2B

ppc management – pay per click

When it comes to PPC advertising, conversion is usually the ultimate goal. Whether you’re doing B2C or B2B PPC management, your job is to obtain leads through well-optimized landing pages. Anything else is wasted money on the campaign, and it can quickly be deemed unsuccessful.

How do you avoid this outcome? Most businesses focus on a few common goals for their PPC landing pages in lead generation for B2B. However, sometimes pay per click campaigns fail – and when they do, it’s important to figure out where you might have made a mistake. To help you understand the more excellent points of B2B PPC management, let’s have a closer look at some of the common goals and how to make those campaigns work:

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Optimize PPC for Best Client Experience

Pay Per Click advertising is easy to start with, but proper PPC management is an incredibly elaborate task that takes skill. To create the best possible client experience, the marketer in charge of PPC ads must have complete understanding of their target audience as well as best marketing practices. Additionally, if you wish paid search to pay off for you, you have to transform your website into a lean sales funnel with a well-defined target audience in mind.

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What to Consider in PPC Remarketing Campaigns

What to Consider in PPC Remarketing Campaigns

For an online marketing company, a PPC remarketing campaign is an opportunity – but this doesn’t mean it will always pay off for a business. Google AdWords  remarketing  is a form of online advertising that enables sites to show targeted ads to users who have already visited their site (more)…In the pay per click arena, it’s all about numbers, results, calculations and careful consideration of the customer and their buyer’s journey. PPC marketing is a proper way to achieve results fast, but if it’s not as efficient as you’d like, you might consider remarketing.

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