PPC, or pay-per-click, is a type of internet marketing in which advertisers pay for each time one of their advertisements is clicked by the users. In layman’s term, it is simply a means of paying for visits to your website rather than having to earn those views organically.
PPC also enables you to pay for ad placement at the top of the search engine results when a customer searches for a term related to your business offering.
PPC Strategies That You Can Try in 2022
With that being said, here are some PPC strategies that you can use to boost the online traffic to your website.
Standing out among the millions and millions of pages on the world wide web can be a challenge. However, there are two key ways to build up your site and grab the attention of the market. These two marketing approaches are 