Standing out among the millions and millions of pages on the world wide web can be a challenge. However, there are two key ways to build up your site and grab the attention of the market. These two marketing approaches are Search Engine Optimization (SEO) and Pay Per Click (PPC). Both of these methods have
Paid Search
Should I Bid on My Own Brand Names in PPC?
Though it may be easy to begin using and experimenting with Pay Per Click ads, there is a learning curve. According to Wordlead, PPC ads have a 200% average ROI, but some businesses are doing even better than that. To receive above average ROI when using PPC, your knowledge should extend beyond the basics of paid search.