June 22, 2022June 22, 2022 Robert Dunford

Effective PPC Tactics to Try Yourself in 2022

PPC, or pay-per-click, is a type of internet marketing in which advertisers pay for each time one of their advertisements is clicked by the users. In layman’s term, it is simply a means of paying for visits to your website rather than having to earn those views organically.

PPC also enables you to pay for ad placement at the top of the search engine results when a customer searches for a term related to your business offering.

PPC Strategies That You Can Try in 2022

With that being said, here are some PPC strategies that you can use to boost the online traffic to your website.

February 10, 2020February 18, 2020 Robert Dunford

PPC Ad Networks: Going Beyond Google Ads

AdWords and Bing are probably the most well-known PPC networks. Unfortunately, those are the only two most people think about when it comes to PPC marketing. There are many more PPC networks out there, and no two of them are exactly alike, which is a good thing because advertisers have more opportunities to build a massive reach across different audiences and online behaviors.

Today, the 8 best PPC ad networks are:

December 16, 2019December 2, 2019 Robert Dunford

Local PPC – Tips and Ideas for Beating the Competition

Local PPC - Tips and Ideas for Beating the Competition.jpg

Local PPC or local Pay Per Click is a paid digital marketing strategy that helps local businesses target customers in their vicinity or a specific area. The goal of local PPC is to target potential customers and ultimately get them to visit your place of business and purchase your goods or services. It is a scalable method of marketing that helps

November 4, 2019October 16, 2019 Robert Dunford

Paid Search Vs. Organic Search Marketing – which is better?

Standing out among the millions and millions of pages on the world wide web can be a challenge. However, there are two key ways to build up your site and grab the attention of the market. These two marketing approaches are Search Engine Optimization (SEO) and Pay Per Click (PPC). Both of these methods have

September 23, 2019September 18, 2019 Robert Dunford

Should I Bid on My Own Brand Names in PPC?

Though it may be easy to begin using and experimenting with Pay Per Click ads, there is a learning curve. According to Wordlead, PPC ads have a 200% average ROI, but some businesses are doing even better than that. To receive above average ROI when using PPC, your knowledge should extend beyond the basics of paid search.

May 27, 2019April 25, 2019 Robert Dunford

Does Website Design Have Anything to Do with PPC Results?

If you think that website design doesn’t matter for your PPC ad campaign results, think again. Even though it might not seem like the two are firmly connected, there are certain customer expectations your website needs to meet for your business to be taken seriously.

March 25, 2019February 22, 2019 Robert Dunford

Goals for PPC Landing Pages in Lead Generation for B2B

When it comes to PPC advertising, conversion is usually the ultimate goal. Whether you’re doing B2C or B2B PPC management, your job is to obtain leads through well-optimized landing pages. Anything else is wasted money on the campaign, and it can quickly be deemed unsuccessful.

How do you avoid this outcome? Most businesses focus on a few common goals for their PPC landing pages in lead generation for B2B. However, sometimes pay per click campaigns fail – and when they do, it’s important to figure out where you might have made a mistake. To help you understand the more excellent points of B2B PPC management, let’s have a closer look at some of the common goals and how to make those campaigns work:

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Getting found online is a Journey…not a Race

PPC advertising

Effective PPC Tactics to Try Yourself in 2022

PPC Strategies That You Can Try in 2022

PPC Ad Networks: Going Beyond Google Ads

Local PPC – Tips and Ideas for Beating the Competition

Paid Search Vs. Organic Search Marketing – which is better?

Should I Bid on My Own Brand Names in PPC?

Does Website Design Have Anything to Do with PPC Results?

Goals for PPC Landing Pages in Lead Generation for B2B

PPC Strategies That You Can Try in 2022

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