We live in the digital era, where having an online presence is extremely important. “If it isn’t online, it’s like it doesn’t exist” is the motto many customers operate and live by. Therefore, it’s not surprising that a business’ online reputation is one of the deciding factors during the customer consideration process.
In today’s content marketing, you hear plenty about the importance of establishing your perceived industry authority to prove your expertise and trustworthiness. It is a crucial aspect of online success — after all, no one will be interested in what you have to say unless they think you know what you’re saying.
When you type your company’s name into Google, what are the first results you see? Try it! The same question goes for a hidden search, since your regular results may be affected by your browsing history. If your company’s had some negative PR lately, that climbed to the top of the SERP (Search Engine Results Pages), there are ways to adjust your digital marketing strategy to repair it.