Online reputation management is vital for your digital strategy in order to keep a positive brand identity for consumers. You can try to search for your brand on search engines manually, but you probably won’t find much information.
The ability to monitor what people say about you has many benefits.
- You can leave a timely response to comments about you, which will improve your services.
- This will also help you keep a good reputation.
Here are ten tools that can help you track your online reputation management.
Google Alerts
When you type your company’s name into Google, what are the first results you see? Try it! The same question goes for a hidden search, since your regular results may be affected by your browsing history. If your company’s had some negative PR lately, that climbed to the top of the SERP (Search Engine Results Pages), there are ways to adjust your digital marketing strategy to repair it.