Google’s algorithm assesses websites by measuring their expertise, authority, and trust. These metrics are what make third-party reviews very helpful in improving your brand image and business trustworthiness. As such, if you want to improve your search engine optimization (SEO) ranking, you have to consider using this third-party SEO strategy for your business.
The volume and content of third-party reviews are big factors in SEO. To help build volume and content, here is an SEO strategy that will help improve your third-party review methods:
When people want to learn more about your business, the first thing they will likely do is Google you. This is why you want them to see positive Google My Business (GMB) reviews.
The goal of reputation management is to ensure that the best stuff ever said about you or your organization is what people find. To do that, you need to ensure your website, social media accounts, and best GMB reviews rank highest when people search for you. Here’s what you can do with Google’s search result pages to optimize your online reputation.