Businesses Perfect for Online Marketing

Digital MarketingDoes search engine optimization (SEO) work for all businesses?  To some degree yes, but many businesses would be better off to spend their limited marketing resources another way.

A good SEO marketer should be able to complete some preliminary research to determine how competitive the industry/keywords are and how costly is will be to effectively market your business with SEO.  By looking at the amount of search being done and the number of competitors in your marketplace, a good supplier of SEO services should be able to …

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If You’re Not Using Bing Ads, You’re missing 14% of all online search in Canada!

bing-vs-google20copy-11351604Bing vs AdWords – Should You Bother?

If you found out Your Online Marketing was Consistently missing over 10% of all online search, would you start paying attention?

Are you using Google AdWords to drive relevant web traffic to your website?   How is that working?  Either way, read on.

According to statistics shared in a presentation at a Microsoft event (see below for presentation), compared to Google AdWords, Bing/Yahoo caters to a more affluent group and with every click costing 15-20% of the cost of a click on AdWords, Bing/Yahoo is a great

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Gone Phishing, Spear Phishing and Whaling

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Photo Cred – uwindsor.ca

Last night I returned to my old stomping grounds at the University of Toronto, Mississauga Campus, for a #ClassesWithoutQuizzes discussion about your digital footprint.  The focus of this event was on understanding how email fraudsters try to fool you and protecting yourself from these criminals.  It was also suggested we share what we learned here tonight, so I am posting this for my Blog readers and will share as much as I can.

The presenter, Ryan Duquette of Hexigent Consulting, told a packed house and a live webinar group that Phishing (pronounced like “fishing”) is a form of fraud where an attacker masquerades as a trustworthy entity to gain information from a potential victim.

This information can include things such as logon credentials,

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Small Business – Get Online Now!

Keep Calm
SME’s –  Get Online ASAP

Are you running a Small Business?  Where do you start when deciding what to do with your website?  Are you already online and want to update your website or are you going online for the first time?

If a website is new for you, get a basic site up asap.  Even if you plan to change it 100% later, get the site up now so you can give the search engines time to find it.  It will take 6 months before your site gets very much search engine attention, so just put up a single page now and start that clock ticking.

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