How to Solve the Biggest Problems When Writing for Search?

Writing for Search SEO Toronto

A lot has changed for SEO consultants over the years. It used to be that backlinking in whatever form or fashion you could produce them was the norm. Also, before Google announced Rankbrain in 2015, it was a much different process to rank for keywords. While publishing a site full of meaningful and in-depth content is always the goal, it was easier back then for some SEO services to advertise and utilize bad practices (like keyword stuffing) to get a higher rank.

Now that Google has adjusted their algorithm to deal with “blackhat” link building and keyword stuffing, attention has turned to content as the means for keyword ranking and link building. Writing for search comes with its own set of challenges – namely, picking keywords that are achievable to rank for you in your niche, writing better content than competitors in your niche, and getting authentic backlinks to blog articles. However, if done correctly, writing effectively for search can improve site rank like nothing else.

Problem  – Ineffective Keyword Research

We all want to rank for the high-volume keywords in a niche, but the reality for small and medium-sized business owners is that

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4 Tools Everyone in the Online Marketing Industry Should Be Using

4 Tools Everyone in the Online Marketing Industry Should Be UsingThere is no “one-size-fits all” prescription for a brands online marketing strategy. So many important variables play a role in determining the overall approach, including budget, relevant industry, marketing goals, and so on. However, while the online advertising goals might be client-specific, there are some fundamental tools

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3 Common Misconceptions About Search Engine Optimization (SEO)

3 Common Misconceptions About Search Engine Opt SEO

A lot has been said about the importance of incorporating search engine optimization (SEO) techniques into an overall search strategy. But what does a search engine optimization strategy actually entail? Some business owners lump it into social media marketing and neglect the technical aspects of the job. Others make the assumption that since SEO is analytical it must be infallible, and is therefore be the only digital marketing service worth investing in. Both points of view are right in some respects, and wrong in others.

As one of the most influential digital marketing services in driving traffic to your site, it is important to separate fact from fiction in the organic search arena. Here are some common misconceptions about search engine optimizations that need to be cleared up before any effective work can get done:

Misconception #1 – SEO is like a makeover (just a “one-time-thing”)

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Businesses Perfect for Online Marketing

Digital MarketingDoes search engine optimization (SEO) work for all businesses?  To some degree yes, but many businesses would be better off to spend their limited marketing resources another way.

A good SEO marketer should be able to complete some preliminary research to determine how competitive the industry/keywords are and how costly is will be to effectively market your business with SEO.  By looking at the amount of search being done and the number of competitors in your marketplace, a good supplier of SEO services should be able to …

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If You’re Not Using Bing Ads, You’re missing 14% of all online search in Canada!

bing-vs-google20copy-11351604Bing vs AdWords – Should You Bother?

If you found out Your Online Marketing was Consistently missing over 10% of all online search, would you start paying attention?

Are you using Google AdWords to drive relevant web traffic to your website?   How is that working?  Either way, read on.

According to statistics shared in a presentation at a Microsoft event (see below for presentation), compared to Google AdWords, Bing/Yahoo caters to a more affluent group and with every click costing 15-20% of the cost of a click on AdWords, Bing/Yahoo is a great

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Gone Phishing, Spear Phishing and Whaling

Photo Cred –

Last night I returned to my old stomping grounds at the University of Toronto, Mississauga Campus, for a #ClassesWithoutQuizzes discussion about your digital footprint.  The focus of this event was on understanding how email fraudsters try to fool you and protecting yourself from these criminals.  It was also suggested we share what we learned here tonight, so I am posting this for my Blog readers and will share as much as I can.

The presenter, Ryan Duquette of Hexigent Consulting, told a packed house and a live webinar group that Phishing (pronounced like “fishing”) is a form of fraud where an attacker masquerades as a trustworthy entity to gain information from a potential victim.

This information can include things such as logon credentials,

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Small Business – Get Online Now!

Keep Calm
SME’s –  Get Online ASAP

Are you running a Small Business?  Where do you start when deciding what to do with your website?  Are you already online and want to update your website or are you going online for the first time?

If a website is new for you, get a basic site up asap.  Even if you plan to change it 100% later, get the site up now so you can give the search engines time to find it.  It will take 6 months before your site gets very much search engine attention, so just put up a single page now and start that clock ticking.

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