Optimizing your paid search list of keywords is an essential part of managing your PPC ad strategy. No marketer worth their salt is going to automate the process without analyzing the data and tinkering with the keywords. This is because optimization means precisely that: finding what works and doing more of that.
It’s effortless to make a landing page if you don’t care about the results you get. However, if you do, then it becomes a science. It is because a landing page is one of the essential tools of content marketing, and it needs to be perfectly optimized to provide you with the results you need.
Not all businesses understand that,considering the insanely high bounce rates of landing pages in general, which go up to 90 percent. So what makes a great landing page? How can you optimize your landing pages so that they convert and make full use of your good website ranking?Let’s have a look at some tips:
Visibility and branding are two of the top priorities for local businesses, as well as those that are trying to grow. Consistent branding,good marketing strategy and taking advantage of being able to manage your company across Google go a long way in securing visibility.
Among the many things you can do;creating a Google My Business page for your business shouldn’t be passed over.The Google My Business page has many capabilities which provide you with opportunities to build up your brand and perform unparalleled reputation management, among other things. Here’s why you should create a Google My Business page:
For an online marketing company, a PPC remarketing campaign is an opportunity — but this doesn’t mean it will always pay off for a business. Google AdWords remarketing is a form of online advertising that enables sites to show targeted ads to users who have already visited their site (more)…In the pay per click arena, it’s all about numbers, results, calculations and careful consideration of the customer and their buyer’s journey. PPC marketing is a proper way to achieve results fast, but if it’s not as efficient as you’d like, you might consider remarketing.
In recent years, we’ve heard more and more about the rise of video, especially in content marketing. It’s the most popular medium to consume content through. It is comfortable and convenient for the target audience in the majority of cases. Another significant benefit is that videos are more memorable, as us humans have a better recall of visual content.
Meta descriptions have no ranking value… right?
If you take Google’s word for it — they don’t have value. But, if meta descriptions don’t affect a website’s ability to rank and don’t help you at all when you’re competing for the click of the customer, you may wonder, “What’s the point?”.
What if I told you that despite not being a direct ranking factor, a meta description can still change a user’s perception of website value or it could indirectly affect rank. To unpack this, let’s talk about what meta descriptions are and why you should bother with them after all.
There’s a distinct learning curve to Google Ads, which can be disconcerting to small business owners. How are you going to set up your new campaign? How much should you pay per impression? There’s no end to the questions.
Who has the time to learn an entirely new skill from scratch while trying to run a business?
Hiring help to manage online advertising is always an option because the problem is many business owners aren’t aware of the capabilities of PPC ads. One of the most useful features of Google Ads, especially within the Google Display Network, is undoubtedly retargeting. Let’s have a look at retargeting in more detail, as well as why you should use it.
Blogging is one of those things that new business owners are generally discouraged from. Many marketers will tell you that it doesn’t pay off or it is too late to get into blogging in 2018. Those observations are undoubtedly correct in some cases.
However, painting the question of blogging with broad strokes leaves out a few crucial points. Is there no value at all to be had from showcasing your expertise via an SEO blog? It depends. Before you can find out whether that’s true for you, we need to dig a little deeper and ask a few critical questions.
For business owners who are starting with their digital marketing efforts, choosing an advertising platform can be agonizing. When your marketing budget isn’t expansive enough to cover experimentation with all of them, you need to make a choice.
More often than not, that choice comes down to whether you should use Google AdWords or Facebook ads. Both platforms have their distinct advantages and differences. But what are they and how do you choose which platform is right for you?