Featured Snippet is a format that’s supposed to provide users with a direct and concise answer to their questions right on the SERP (without them having to click on a specific result). In other words, they’ve selected search results featured in a box on top of organic search results and below the ads.
Featured snippets are important for your SEO for two reasons. First, they present an opportunity to get more clicks from organic traffic without higher Google rankings. Second, they increase the number of no-click searches. When performing a search, you’ll likely see these featured snippets for all sorts of things, and it’s an opportunity you should target. But how to do it?
Diving into digital marketing without knowing how Google ranking works is a recipe for disaster (and a big waste of your time). Google regularly rolls out small updates to its algorithm, while we see significant updates every few months. The algorithm constantly evolves to provide users the best experience, and it uses more than 200 factors (such as backlinks, page load times, mobile-friendliness) to rank pages and websites.
AdWords and Bing are probably the most well-known PPC networks. Unfortunately, those are the only two most people think about when it comes to PPC marketing. There are many more PPC networks out there, and no two of them are exactly alike, which is a good thing because advertisers have more opportunities to build a massive reach across different audiences and online behaviors.
Social media is seen as a marketing tool that is extremely beneficial for B2C companies, but one that B2Bs struggle with. It’s not true that B2B companies cannot enjoy success from social media, but the benefits they can reap from it are a bit different. For B2B companies, social media is great for branding, but not that effective at bringing in immediate revenue.
Local businesses need to know how to optimize for their specific area. Standing out in local searches is the best way to get the majority of queries and customers. However, there is a lot of confusion about what it takes to be number one in the local digital landscape.
The biggest misconception for many owners, who are new to digital marketing, is that the answer lies in
Pay per click marketing, or PPC marketing, is one of the best ways to generate more sales. Unlike SEO, which focuses more on traffic and the long game, PPC allows you to instantly reach an audience that is more likely to convert. However, after some time, the process of running pay per click campaigns can become automatic.
While this is a great way to scale the process, it does stop many marketers from
As Google becomes more and more advanced, it enables various types of media to shine and come to the forefront. One of the best examples of this is podcasts. Podcasts are listened to by hundreds of thousands of people daily. However, there are very few SEO consultants who would consider them to be direct SEO assets that could help you rank in SERPs.
Podcasting is more of a means of expression, promotion, and networking. It could help drive some
Any SEO expert or content marketer will inevitably hear the question, “How long will it take for my website/webpage to reach the top of Google’s rankings?” Many of us have gotten used to getting what we pay for instantly, or at least in a couple of days. Services and goods are praised and valued for their speed and efficiency. It should come as no surprise that
Running and growing a business is a pretty tough task. It relies heavily on one’s ability to influence and control the market, especially in the online world. The best way to do this is to step up your game and be flexible and resourceful. Especially when it comes to marketing and advertising. You want to be able to understand your audience and know how to provide them with the right content that will get them to convert.
Local PPC or local Pay Per Click is a paid digital marketing strategy that helps local businesses target customers in their vicinity or a specific area. The goal of local PPC is to target potential customers and ultimately get them to visit your place of business and purchase your goods or services. It is a scalable method of marketing that helps