SEO (Search Engine Optimization) used to be pretty simple back in the day, especially where domain names were concerned. Companies could use a domain as a keyword and still rank well despite not having relevant website content.
However, the days of using an Exact Match Domain as a keyword are over (i.e., companies buying a domain like longtailkeywordimrankingfor.com). Because of that practice, Google has significantly decreased the importance of your domain
Optimizing your website to increase its On Page SEO (search engine optimization) rank by tweaking its features is one thing, but making it more favorable to search engines is a kind of feat which requires you to monitor several indicators continually. You must keep up with current trends and make sure to maintain your audience and reputation.
Some people claim it mostly comes down to link building. But it’s more than that. It’s about engaging with your (potential) clientele and making sure to place your content on the right places at the right time. These basic SEO tips will help you better
As the digital world continues to expand, Search Engine Optimization (SEO) is becoming more and more popular. And while most folks in the industry these days have some sort of picture of what SEO is, there are many of them out there who don’t understand all of its working mechanisms. Which is a big drawback for anyone planning, not only to expand, but to keep their business afloat.
Do you use hashtags when you’re on social media? Hashtags originated on Twitter and quickly spread out on to become an integral part of every social media marketing strategy. Hashtags (when done right) can be a powerful tool for generating exposure and engaging the right kind of audience on social media. But do you know how to use hashtags properly?
Here are a few ideas on how to get the most out of using hashtags to promote your content.
- Keep Your Hashtags Short
In the marketing realm, we are all aware of the importance of providing quality and relevant content to your audience. It’s what drives a return to your website and increases your website traffic, helping you move up in Google’s search results. However, when work piles up, people tend to neglect their blog because there’s not enough time to focus on giving their readers engaging content on a regular basis. If you’ve encountered some of these signs, then it’s time to consider to invest in blogging.
There are a lot of misconceptions and myths about SEO. People tend to misinterpret it due to the very nature of the strategy because search engines like Google don’t publish their algorithm functionality or search criteria. When trying to determine what causes particular content to rank better, good results are pretty open to discussion, which leads to questionable evidence and ambiguity. Let’s put an end to some of the most common misconceptions about local SEO..
- Local SEO is National SEO with Local Terms
This is correct, to a certain extent because local SEO works with a separate algorithm from the national SEO foundation. For example, when a location is shared automatically, or a user includes a city or region (geographic indicator), there is a local 3-pack that appears at the top of the SERP. You can’t achieve these three top positions with a few extra keywords and traditional national SEO campaign. Local SEO uses separate ranking criteria and provides a different set
In business, there is no better tool for success than studying your competitors and incorporating what you can to outdo them. The surveillance-orientated nature of a business is perhaps most evident in the SERP (search engine results page), where all manner of companies – both big and small – are striving to rank for the same exact keywords and phrases.
There is a good reason for this. Ranking in organic search has proven to offer a healthy boost in traffic, lead generation, and conversion rates.
The only trouble is: your competitors are probably
When you think about keys to success in business, one fundamental feature stands out: an ability to effectively communicate the value of your brand to a target audience.
All internet marketing focuses on this pursuit. To reach a target audience, marketers need a central platform to build outreach campaigns around. In other words, they need an optimized website.
Without a stable site anchoring the constellation of your digital identities – social media accounts, email marketing, advertisement, etc. – it will be difficult to retain existing customers, reach new audiences, or generate the kind of website ranking you need to stay relevant.
Here are four particular reasons why your website needs to be the center of your digital universe:
- Search Engine Marketing is All About First Impressions
Making a strong first impression is
Even though it’s been around for years, a lot of small business owners know little about what SEO is, and what SEO services entail. Perhaps they see it is a fad with too much technical know-how involved. Or maybe they think it’s too late to benefit from SEO services because they missed the boat years ago, when SEO kicked off.
Neither of these assumptions is correct.
In SEO, there is a wrong way to do things and a right way. Both seek to achieve the same end goal – namely, ranking high in search results – but approach the problem from different angles. Webmasters that try and undermine Google rules and regulations deploy tactics collectively known as ‘black hat SEO.’ Meanwhile, webmasters that stick to Google’s guidelines are committed to a ‘white hat’ approach. The best SEO services generate