Blogging has been prominent in the corporate arena for a while now, and it’s still one of the central ways of building authority and thought leadership. But with the times and technologies we use are changing so rapidly, we may find our old blog posts becoming obsolete. Besides,many blogs that were posted before Google cracked down on keyword stuffing maybe full of bad content and not doing you any favours.
Visibility and branding are two of the top priorities for local businesses, as well as those that are trying to grow. Consistent branding,good marketing strategy and taking advantage of being able to manage your company across Google go a long way in securing visibility.
Among the many things you can do;creating a Google My Business page for your business shouldn’t be passed over.The Google My Business page has many capabilities which provide you with opportunities to build up your brand and perform unparalleled reputation management, among other things. Here’s why you should create a Google My Business page:
In today’s content marketing, you hear plenty about the importance of establishing your perceived industry authority to prove your expertise and trustworthiness. It is a crucial aspect of online success — after all, no one will be interested in what you have to say unless they think you know what you’re saying.
In recent years, we’ve heard more and more about the rise of video, especially in content marketing. It’s the most popular medium to consume content through. It is comfortable and convenient for the target audience in the majority of cases. Another significant benefit is that videos are more memorable, as us humans have a better recall of visual content.
In the world of SEO, certain practices are so essential that you won’t ever see a website that doesn’t utilize them. These things become necessary, as the competition online is flourishing. You can no longer hope to break through online obscurity without them. Internal linking is undoubtedly one of those practices, and it’s quite simple on the surface — add in a link into your content that leads to another page on your website, right?
Reviews play a significant role in securing social proof for your brand. When customers are choosing whether to trust in a product or a service enough to pay for it, it’s usually the reviews that most influence their final decision. Your SEO optimization efforts will bring customers to you, but reviews will make them consider a purchase.
Of course, every business wants to have mostly positive reports.
In the battle for better Google search results, every little detail helps. If you cover the SEO basics, you’ll be on the right track, but there’s always more you can do. The beauty of SEO is that there’s a never-ending process of learning, and even the smallest of SEO tips can work wonders for your overall results.
One such tip is
When you type your company’s name into Google, what are the first results you see? Try it! The same question goes for a hidden search, since your regular results may be affected by your browsing history. If your company’s had some negative PR lately, that climbed to the top of the SERP (Search Engine Results Pages), there are ways to adjust your digital marketing strategy to repair it.
In SEO Checklist Part 1(last week), we covered some SEO basics and technicalities that you should keep in mind before your website even goes live. However, we have not touched content-related SEO or on-page SEO yet, because it’s a broad topic with many things to implement.
Both technical and off-page SEO contribute to your rankings. Although, on-page SEO will make or break your website in the SERPs, it is also one of the main reasons why
Every website owner’s goal is to climb the ranks on Google. PPC (Pay-Per-Click) ads are an good option to get traffic quickly, but if you wish to achieve steady traffic growth, SEO is mandatory.
However, there are plenty of SEO tips to consider and implement when it comes to your website optimization.