Search Engine Optimization

Robert Dunford

Outdated SEO Practices You Should Avoid

Getting your website to climb the rankings in the Google search is impossible without SEO nowadays. Unfortunately, there are many websites and business owners who still use outdated SEO practices.

Some of them used to be SEO best practices, and then Google released an update that left them in the dust. Some of the practices were always black hat SEO (not allowed) and were designed to game the system. Today, you can’t have a successful SEO strategy without offering quality to the visitors. To help you do that, let’s look at some outdated SEO practices you should avoid:

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Robert Dunford

Internal Linking Don’ts

#websitebasics

Internal linking knowledge is one of the website basics that every site owner should possess to be able to influence their web page ranking positively. However, it’s often an overlooked part of website optimization that can lead to lost ranking opportunities. Let’s have a look at some of the frequently seen internal linking don’ts and review why they’re a bad practice, as well as how you can fix them:

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Robert Dunford

How to Tie Social Media into Your Website

When was the last time you used a social media sharing button on a website?

Judging by how marketers are placing them, it was probably ages ago. It might give rise to the opinion that using social media for branding this way is never going to work for you. However, that’s not necessarily true.

When it comes to sharing, it’s perfectly logical why you’d want to have sharing buttons with your content. People like to share things they agree with, and by doing so, they increase your social proof. Everybody wins, except when your website optimization and setup is working against you. Let’s have a look at how to tie social media into your website and have the best B2B social media strategy possible.

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Robert Dunford

Best Ways to Create Powerful Inbound Links to Your Content

Climbing Google rankings is the ultimate goal of any website owner, regardless of their industry. If you’re writing content, one of the best ways to do that is through linking. Many website owners stop at internal linking, which is a powerful strategy. However, as is it a part of the SEO basics, it won’t give you mind-blowing results on its own. If you want to expand your linking strategy, you’ll have to get some inbound links — and make them useful, too. Here’s how you can create powerful incoming links to your content and improve your SEO ranking.

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Robert Dunford

Can Backlinks Boost Your Business’ Growth?

The ultimate goal of any business is to grow, but there are different avenues for accomplishing that.  Exploring and trying them all may be counterproductive, so you need to be aware of how different strategies complement each other. If you’re trying to grow your business with content and digital marketing services, you’ll want to look into backlinking as a way of boosting your growth.

A backlink is a hyperlink on a website that leads to your site (usually to a good blog post or cornerstone content.) However,earning quality backlinks is by no means an easy thing to do.  It takes a lot of time, effort, and research.  If you’re wondering why to go through all that trouble, the answer is simple: there are so many backlink benefits that expending that kind of effort is worth it.  Let’s have a look at some of them:

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