Digital Marketing in the Greater Toronto Area for Service Companies

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Digital marketing for service companies in the GTA can be a very power way of generating new business.  Improved website presence with new content driving your search engine optimization (SEO) can make a big difference in your new client development efforts.  I have worked with service companies from many sectors and these companies have had an excellent return on investment (ROI) for their digital marketing spend.

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Businesses Perfect for Online Marketing

Digital MarketingDoes search engine optimization (SEO) work for all businesses?  To some degree yes, but many businesses would be better off to spend their limited marketing resources another way.

A good SEO marketer should be able to complete some preliminary research to determine how competitive the industry/keywords are and how costly is will be to effectively market your business with SEO.  By looking at the amount of search being done and the number of competitors in your marketplace, a good supplier of SEO services should be able to …

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Inbound Marketing – Not All Inbound Links to Your Site are Created Equal in Value – Do you Have a Problem?

Linkbuilding
Image from commons.wikimedia.org

As the National Sales Manager at a mid-sized Inbound Marketing firm in Mississauga, Ontario, I often get asked about the importance of inbound links to your web site and the effects these links have on your Inbound Marketing success.

  • Are there “good” links to your website pages and “bad” or harmful inbound links? 
  • What makes one link better than another link?
  • After all, aren’t all links created equal?

Assuming you want your website to generate new leads and opportunities for your company

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Your Sites On-Page SEO – Content is King, Long Live the King!!

SEO-Content is King
Image Credit: http://www.envision-creative.com

The breadth and regular posting of content on your website determines the visitors who will find your site through search.

Content is still King! Long Live the King!

After all, your content is why people are visiting your site; what will help you achieve your on-line marketing goals. Whether they be gaining credibility with existing or new clients, generating leads, downloads of whitepapers, collecting email address for drip marketing or whatever your motivation for creating the web site in the first place.

The most valuable areas to maximize the benefits of any content you put on your site is to:

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On-Page or On Site Search Engine Opimization (SEO) – Meta Tagging Issues

Last post I wrote about your web sites on-page visibility and this week I want to dig deeper into the meta and title elements (tags) on your site.

According to Wikipedia, “Meta Elements are tags used in HTML or XHTML documents to provide structured metadata about a Web page. They are part of a web page’s head section. Multiple Meta elements with different attributes can be used on the same page. Meta elements can be used to specify page description, keywords and any other metadata not provided through the other head elements and attributes.”

Meta Tag in search result sample
Image Cred: https://moz.com/learn/seo/title-tag

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Your Sites On-Page SEO – Visibility Issues

Industry experts agree that your “on-page web site optimization” (aka on-page SEO) contributes up to 30% of the value that is ascribed to getting your web pages listed on page one of the search engine results page (SERP). Page one is the ultimate goal for every business owner I speak to in a day.  So I thought I would break down “on-page optimization” to it’s basic parts. Today I’ll cover how visible your web site is to search engines and common errors to watch out for.

magnifying-visibility issues seo
Photo cred: pixabay.com/…magnifying-41355_960_720.png

On-page optimization refers to everything on your site that you can control and therefore having a properly functioning site signals to the search engines that you have invested the right amount of time and resources to show you are a site that deserves a visitor. You should have an approximate idea of how many pages are contained on your site.

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What is the value of adding video to your Search Engine Optimization (SEO) content creation strategy?

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Image credit Pixabay

So, I’m taking a Digital Strategy Course at the University of Toronto and during our class last night, my group of six people had to make a two minute video.  Sounds easy…right?

Another way to put this: in 120 minutes we had to conceive a video concept, we had to write a script, we had to shoot the video (we used an iphone 5s), we had to edit and blend in background sound, add the credits (we used Mac’s iMovie) and upload the final product to a YouTube channel that we also created during class.  In short,

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On-Page or On Site Search Engine Opimization (SEO) – Keywords

keywords
Image Credit: http://www.truelancer.com

MacRAE’s Marketing (the company where I spend most of my wage earning hours) consults with companies every day about the best way to spend their on-line marketing dollars.  When our client has the patience to wait for organic search to find them (can be 5-8 months away or longer), I always recommend creating a list of primary keywords that will drive web site content production and a list of secondary keywords that content creators should keep in mind when writing a web site page or a blog posting for their site.

Keyword creation refers to compiling a list of individual words and multi-word phrases (2-6 words usually) that will guide the content creation for the site.  Of paramount importance in keyword research is balancing the keywords you think people will use in their search, with discovering what people are actually searching.  There are many tools to help you in this task.  Google AdWords has a keyword creation tool that, once you enter a list of keywords and phrases, will tell you

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