Ever wondered why Google removes content from its index? Google excludes web pages because they find that not every optimization is good. Some content also does not provide a valuable answer for searchers.
In your continuous attempt to develop a business plan digital marketing, you need to establish an effective digital and online marketing strategy to avoid getting deindexed. In addition, improve your practices to prevent your website from being removed from Google search.
I get asked – I’m a Landscaper for residential and commercial properties. Can digital marketing help me sell the projects I want?
With summer winding down, landscaping season in the Greater Toronto Area is set to take a break until the spring. For many landscapers, who don’t switch over to a winter service (snow removal for example), its time to think about your business and work on booking your projects for 2022.
When it comes to digital marketing optimization, most marketers focus on building an effective SEO strategy that will enable their business to climb up the search engine rankings. SEO often involves practices such as thoughtfully building pathways for your audience to find your website, shifting around keywords and tags, and linking authoritative sites to help you climb up the rankings.
In the local SEO industry, understanding and matching trends and patterns hold value in local companies digital marketing strategies. Local search ranking has evolved to a more complex area in the SEO industry. Having digital marketing as a service to ensure the success of your business has become broader than before.
Your brand’s online reputation has the power to make or break your business’ success as customers rely on reviews about your products or services to make a decision. Thus, building a positive online reputation can help establish a good customer relationship in the long run.
Reputation management aims to let potential customers find only the best evaluation about your business. It can be done by using online presence and status as your metric. Therefore, it is essential to get an SEO Consultant for online reputation to optimize your digital standing.
Since it is very difficult to always get the best reviews, here are five of the best tools to help you keep track of customer reviews and mentions of your business so you can respond to both good and not so good customer feedback.
Does search engine optimization (SEO) work for all businesses? To some degree yes, but many businesses would be better off to spend their limited marketing resources another way.
A good SEO marketer should be able to spend a couple of hours on preliminary research to determine how competitive the industry/keywords are and how costly is will be to effectively market your business with SEO. By looking at the amount of search being done and the number of competitors in your marketplace, a good supplier of SEO services should be able to advise how much time and effort (read expense) will be required and whether you can achieve the goals you have shared with them.
A few years ago I returned to my old stomping grounds at the University of Toronto, Mississauga Campus, for a #ClassesWithoutQuizzes discussion about your digital footprint. The message is still extremely relevant today. The focus of this event was on understanding how email fraudsters try to fool you and protecting yourself from these criminals. It was also suggested we share what we learned, so I am reposting this for my Blog readers and will share as much as I can.
Getting started with digital marketing can be intimidating. There are so many forms of it and so many ways to go about it – you need to think about social media, search marketing, and content marketing, and perhaps you’re not even sure what the differences among all of those are.
One thing is for sure: you want your website to be useful, and you want it to show up in search results when people search for relevant keywords. If your website isn’t appearing in search engine results pages (SERPs) – or maybe it is, but on the second or the third page (positions 11-30) chances are that your website traffic is low.
The goal of any website – regardless of what it’s about – is to have as many targeted visitors as possible. If the website is offering a product or a service, more visitors usually means more profit. If the website is purely informational or for entertainment, it is likely earning money through the ads on its pages. More website traffic can also mean more profit. So how does search engine marketing play a key role in supporting the goals of the website owner?
My clients and prospects often ask, “When should I update or redo my website? Well, the answer is a bit complicated because to redo or not is determined based on a variety of elements. Some of these elements can be measured and others that often are no more than just a feeling or preference. The short answer, call me to discuss. The slightly longer answer… you need to start by asking yourself a few basic questions.