Even those who aren’t very familiar with SEO know that there are two kinds of search engine optimization: white hat SEO and black hat SEO. However, there seems to be some confusion about what these terms mean.
Getting your website to climb the rankings in the Google search is impossible without SEO nowadays. Unfortunately, there are many websites and business owners who still use outdated SEO practices.
Some of them used to be SEO best practices, and then Google released an update that left them in the dust. Some of the practices were always black hat SEO (not allowed) and were designed to game the system. Today, you can’t have a successful SEO strategy without offering quality to the visitors. To help you do that, let’s look at some outdated SEO practices you should avoid: