SEO is a very effective tool because it can be tracked and measured. SEO metrics can give you insights into everything: traffic, ranking, engagement, order, or revenue. It can tell you exactly how you are faring and this is the reason why every SEO expert uses it to determine where to spend their time and efforts in their SEO work.
If you want to do a thorough SEO analysis, you should look at your metrics; frequently referred to as KPI (key performance indicators). Looking at your KPI’s will provide you with the data needed to formulate new strategies or improve the current ones in place. In other words, it will tell you if your strategies are doing well or not.
