If you’re thinking about getting into SEO for your website, keyword research is one of the first things you should do. Since your content marketing strategy will revolve around your keywords, knowing what to focus your content on is crucial for success. To optimize your SEO results, you have to become aware of the competitive digital market conditions. Research can also reveal what your competition is spending their advertising dollars on.
There are a few questions your research will have to answer:
Blogging is one of those things that new business owners are generally discouraged from. Many marketers will tell you that it doesn’t pay off or it is too late to get into blogging in 2018. Those observations are undoubtedly correct in some cases.
However, painting the question of blogging with broad strokes leaves out a few crucial points. Is there no value at all to be had from showcasing your expertise via an SEO blog? It depends. Before you can find out whether that’s true for you, we need to dig a little deeper and ask a few critical questions.
If you own a local business, you might be thinking that you don’t need online marketing. While it is true that local companies can do well with traditional marketing channels, there are indeed benefits to having a robust online presence. One of the ways of accomplishing that is improving your local SEO (Search Engine Optimization.)
Despite some misconceptions people tend to have about optimizing a website for local audiences, it’s a great way to make a business more discoverable in your immediate area. Here are five tips to build local engagement by implementing a good SEO strategy:
Content marketing and SEO (Search Engine Optimization) ideally go hand in hand. Content is still king, but when you optimize your content so that it ranks more efficiently, it’s a definite benefit. If you want to complement your content marketing strategy with SEO, you can’t neglect keyword research. It’s one of the staples of SEO, and it can help you better understand your target audience as well.
Let’s look at a few reasons to invest in researching keywords from an SEO standpoint:
SEO (Search Engine Optimization) used to be pretty simple back in the day, especially where domain names were concerned. Companies could use a domain as a keyword and still rank well despite not having relevant website content.
However, the days of using an Exact Match Domain as a keyword are over (i.e., companies buying a domain like longtailkeywordimrankingfor.com). Because of that practice, Google has significantly decreased the importance of your domain
In business, there is no better tool for success than studying your competitors and incorporating what you can to outdo them. The surveillance-orientated nature of a business is perhaps most evident in the SERP (search engine results page), where all manner of companies – both big and small – are striving to rank for the same exact keywords and phrases.
There is a good reason for this. Ranking in organic search has proven to offer a healthy boost in traffic, lead generation, and conversion rates.
The only trouble is: your competitors are probably