Many traditional search engine optimization (SEO) techniques are no longer as useful. Search engines have clamped down on what constitutes a legitimate ranking factor, and many conventional strategies are now penalized by Google. In other words, ranking for a keyword in your niche now involves an integrated approach fusing local SEO with a content marketing strategy.
Google is always introducing new ranking updates to their search algorithm. Some are significant changes to the whole system and usually occur every couple years. The rest are minor changes to specific components of site design or ranking. One of the most influential major updates is Penguin, which
A lot has changed for SEO consultants over the years. It used to be that backlinking in whatever form or fashion you could produce them was the norm. Also, before Google announced Rankbrain in 2015, it was a much different process to rank for keywords. While publishing a site full of meaningful and in-depth content is always the goal, it was easier back then for some SEO services to advertise and utilize bad practices (like keyword stuffing) to get a higher rank.
Now that Google has adjusted their algorithm to deal with “blackhat” link building and keyword stuffing, attention has turned to content as the means for keyword ranking and link building. Writing for search comes with its own set of challenges – namely, picking keywords that are achievable to rank for you in your niche, writing better content than competitors in your niche, and getting authentic backlinks to blog articles. However, if done correctly, writing effectively for search can improve site rank like nothing else.
Problem – Ineffective Keyword Research
We all want to rank for the high-volume keywords in a niche, but the reality for small and medium-sized business owners is that
Does search engine optimization (SEO) work for all businesses? To some degree yes, but many businesses would be better off to spend their limited marketing resources another way.
A good SEO marketer should be able to complete some preliminary research to determine how competitive the industry/keywords are and how costly is will be to effectively market your business with SEO. By looking at the amount of search being done and the number of competitors in your marketplace, a good supplier of SEO services should be able to …
The breadth and regular posting of content on your website determines the visitors who will find your site through search.
Content is still King! Long Live the King!
After all, your content is why people are visiting your site; what will help you achieve your on-line marketing goals. Whether they be gaining credibility with existing or new clients, generating leads, downloads of whitepapers, collecting email address for drip marketing or whatever your motivation for creating the web site in the first place.
The most valuable areas to maximize the benefits of any content you put on your site is to:
MacRAE’s Marketing (the company where I spend most of my wage earning hours) consults with companies every day about the best way to spend their on-line marketing dollars. When our client has the patience to wait for organic search to find them (can be 5-8 months away or longer), I always recommend creating a list of primary keywords that will drive web site content production and a list of secondary keywords that content creators should keep in mind when writing a web site page or a blog posting for their site.
Keyword creation refers to compiling a list of individual words and multi-word phrases (2-6 words usually) that will guide the content creation for the site. Of paramount importance in keyword research is balancing the keywords you think people will use in their search, with discovering what people are actually searching. There are many tools to help you in this task. Google AdWords has a keyword creation tool that, once you enter a list of keywords and phrases, will tell you