The Dunford Group consults with companies every day about the best way to spend their on-line marketing dollars. I always recommend creating a list of primary keywords that will drive web site content production and a list of secondary keywords that content creators should keep in mind when writing a web site page or a blog posting for their site.
If you’re thinking about getting into SEO for your website, keyword research is one of the first things you should do. Since your content marketing strategy will revolve around your keywords, knowing what to focus your content on is crucial for success. To optimize your SEO results, you have to become aware of the competitive digital market conditions. Research can also reveal what your competition is spending their advertising dollars on.
There are a few questions your research will have to answer:
If you own a local business, you might be thinking that you don’t need online marketing. While it is true that local companies can do well with traditional marketing channels, there are indeed benefits to having a robust online presence. One of the ways of accomplishing that is improving your local SEO (Search Engine Optimization.)
Despite some misconceptions people tend to have about optimizing a website for local audiences, it’s a great way to make a business more discoverable in your immediate area. Here are five tips to build local engagement by implementing a good SEO strategy:
Content marketing and SEO (Search Engine Optimization) ideally go hand in hand. Content is still king, but when you optimize your content so that it ranks more efficiently, it’s a definite benefit. If you want to complement your content marketing strategy with SEO, you can’t neglect keyword research. It’s one of the staples of SEO, and it can help you better understand your target audience as well.
Let’s look at a few reasons to invest in researching keywords from an SEO standpoint:
SEO (Search Engine Optimization) used to be pretty simple back in the day, especially where domain names were concerned. Companies could use a domain as a keyword and still rank well despite not having relevant website content.
However, the days of using an Exact Match Domain as a keyword are over (i.e., companies buying a domain like longtailkeywordimrankingfor.com). Because of that practice, Google has significantly decreased the importance of your domain
Optimizing your website to increase its On Page SEO (search engine optimization) rank by tweaking its features is one thing, but making it more favorable to search engines is a kind of feat which requires you to monitor several indicators continually. You must keep up with current trends and make sure to maintain your audience and reputation.
Some people claim it mostly comes down to link building. But it’s more than that. It’s about engaging with your (potential) clientele and making sure to place your content on the right places at the right time. These basic SEO tips will help you better
Many traditional search engine optimization (SEO) techniques are no longer as useful. Search engines have clamped down on what constitutes a legitimate ranking factor, and many conventional strategies are now penalized by Google. In other words, ranking for a keyword in your niche now involves an integrated approach fusing local SEO with a content marketing strategy.
Google is always introducing new ranking updates to their search algorithm. Some are significant changes to the whole system and usually occur every couple years. The rest are minor changes to specific components of site design or ranking. One of the most influential major updates is Penguin, which
A lot has changed for SEO consultants over the years. It used to be that backlinking in whatever form or fashion you could produce them was the norm. Also, before Google announced Rankbrain in 2015, it was a much different process to rank for keywords. While publishing a site full of meaningful and in-depth content is always the goal, it was easier back then for some SEO services to advertise and utilize bad practices (like keyword stuffing) to get a higher rank.
Now that Google has adjusted their algorithm to deal with “blackhat” link building and keyword stuffing, attention has turned to content as the means for keyword ranking and link building. Writing for search comes with its own set of challenges — namely, picking keywords that are achievable to rank for you in your niche, writing better content than competitors in your niche, and getting authentic backlinks to blog articles. However, if done correctly, writing effectively for search can improve site rank like nothing else.
Problem — Ineffective Keyword Research
We all want to rank for the high-volume keywords in a niche, but the reality for small and medium-sized business owners is that