MacRAE’s Marketing (the company where I spend most of my wage earning hours) consults with companies every day about the best way to spend their on-line marketing dollars. When our client has the patience to wait for organic search to find them (can be 5-8 months away or longer), I always recommend creating a list of primary keywords that will drive web site content production and a list of secondary keywords that content creators should keep in mind when writing a web site page or a blog posting for their site.
Keyword creation refers to compiling a list of individual words and multi-word phrases (2-6 words usually) that will guide the content creation for the site. Of paramount importance in keyword research is balancing the keywords you think people will use in their search, with discovering what people are actually searching. There are many tools to help you in this task. Google AdWords has a keyword creation tool that, once you enter a list of keywords and phrases, will tell you