The breadth and regular posting of content on your website determines the visitors who will find your site through search.
Content is still King! Long Live the King!
After all, your content is why people are visiting your site; what will help you achieve your on-line marketing goals. Whether they be gaining credibility with existing or new clients, generating leads, downloads of whitepapers, collecting email address for drip marketing or whatever your motivation for creating the web site in the first place.
The most valuable areas to maximize the benefits of any content you put on your site is to:
MacRAE’s Marketing (the company where I spend most of my wage earning hours) consults with companies every day about the best way to spend their on-line marketing dollars. When our client has the patience to wait for organic search to find them (can be 5-8 months away or longer), I always recommend creating a list of primary keywords that will drive web site content production and a list of secondary keywords that content creators should keep in mind when writing a web site page or a blog posting for their site.
Keyword creation refers to compiling a list of individual words and multi-word phrases (2-6 words usually) that will guide the content creation for the site. Of paramount importance in keyword research is balancing the keywords you think people will use in their search, with discovering what people are actually searching. There are many tools to help you in this task. Google AdWords has a keyword creation tool that, once you enter a list of keywords and phrases, will tell you