Best Ways to Create Powerful Inbound Links to Your Content

Climbing Google rankings is the ultimate goal of any website owner, regardless of their industry. If you’re writing content, one of the best ways to do that is through linking. Many website owners stop at internal linking, which is a powerful strategy. However, as is it a part of the SEO basics, it won’t give you mind-blowing results on its own. If you want to expand your linking strategy, you’ll have to get some inbound links — and make them useful, too. Here’s how you can create powerful incoming links to your content and improve your SEO ranking.

Inbound Links 101

An inbound link is a link from another website that leads to your site, which should tell you enough about the importance of having them. Inbound linking strategies have a standard place among the frequently mentioned SEO tips because they’re essential for better SEO ranking. Their quality directly impacts your SEO, so you should aim for the best possible links.

There are a few ways SEO experts usually go about providing good quality inbound links. Depending on the website and industry, you might look into guest blogging, broken link building, or turning unlinked mentions to linked mentions.

Creating Inbound Links through Guest Blogging

Among these three ways, guest blogging is the most common one, although there are pitfalls to be aware of. With guest blogging, look for websites where your material would be a good fit. Come up with a guest post and pitch it to them. Ideally, that website should already be high up in the Google rankings, because their link will be almost worthless to you otherwise. Once they accept your pitch, you can insert your links through the author bio or the content, depending on the site’s guidelines.

Even though it’s a long process to find suitable websites and come up with a winning pitch, guest blogging is rewarding as it allows you to build your authority at the same time. Other ways might take a little less time and effort with the help of a few tools, but they don’t do as much to spread your online influence.

Finding Inbound Linking Opportunities

If you’re not up for guest blogging, you could try and look for other inbound linking opportunities. For example, an excellent way to use your existing content is to find broken links on big websites that were supposed to lead to similar material. To do this more quickly, you might need to use tools like Ahrefs’ Site Explorer. Send an email to the website to inform them that the link is broken, and provide them with your alternative link that contains content which is just as good.

Alternatively, there might be a gold mine of unlinked mentions of your brand waiting for you to discover. Sometimes blogs link to your domain but misspell it, or mention it without linking. Use Google search or other tools to find these mentions so you can reach out to the blogs and ask them to make them clickable. Whichever way you choose, it should provide at least a few good-quality inbound links to help your SEO ranking.

Now that you know why inbound linking is considered one of the essential SEO tips, you can get started on your strategy. However, it might take a few months to see the results of your SEO optimization efforts, so keep that in mind before you begin.

If you wish to start seeing results more quickly, don’t hesitate to contact me. I’ll be happy to discuss your marketing strategy with you and help in any way I can.

Rob Dunford is a Marketing Consultant in the Great Toronto Area with over 20 years of experience in implementing marketing plans for small businesses.

Can Backlinks Boost Your Business’ Growth?

The ultimate goal of any business is to grow, but there are different avenues for accomplishing that.  Exploring and trying them all may be counterproductive, so you need to be aware of how different strategies complement each other. If you’re trying to grow your business with content and digital marketing services, you’ll want to look into backlinking as a way of boosting your growth.

A backlink is a hyperlink on a website that leads to your site (usually to a good blog post or cornerstone content.) However,earning quality backlinks is by no means an easy thing to do.  It takes a lot of time, effort, and research.  If you’re wondering why to go through all that trouble, the answer is simple: there are so many backlink benefits that expending that kind of effort is worth it.  Let’s have a look at some of them:

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Internal Linking: Do’s and Don’ts

Internal Linking Dos and Donts

In the world of SEO, certain practices are so essential that you won’t ever see a website that doesn’t utilize them. These things become necessary, as the competition online is flourishing. You can no longer hope to break through online obscurity without them. Internal linking is undoubtedly one of those practices, and it’s quite simple on the surface — add in a link into your content that leads to another page on your website, right?

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Local SEO: 5 Tips to Build Local Engagement

Local SEO 5 Tips to Build Local Engagement.png

If you own a local business, you might be thinking that you don’t need online marketing. While it is true that local companies can do well with traditional marketing channels, there are indeed benefits to having a robust online presence. One of the ways of accomplishing that is improving your local SEO (Search Engine Optimization.)

Despite some misconceptions people tend to have about optimizing a website for local audiences, it’s a great way to make a business more discoverable in your immediate area. Here are five tips to build local engagement by implementing a good SEO strategy:

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What is Off-Page SEO? SEO Tips

What is Off-Page SEO

Optimizing your website to increase its On Page SEO (search engine optimization) rank by tweaking its features is one thing, but making it more favorable to search engines is a kind of feat which requires you to monitor several indicators continually. You must keep up with current trends and make sure to maintain your audience and reputation.

Some people claim it mostly comes down to link building. But it’s more than that. It’s about engaging with your (potential) clientele and making sure to place your content on the right places at the right time. These basic SEO tips will help you better

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5 Common Misconceptions about Local SEO

5 Common Misconceptions about Local SEO

There are a lot of misconceptions and myths about SEO. People tend to misinterpret it due to the very nature of the strategy because search engines like Google don’t publish their algorithm functionality or search criteria. When trying to determine what causes particular content to rank better, good results are pretty open to discussion, which leads to questionable evidence and ambiguity. Let’s put an end to some of the most common misconceptions about local SEO..

  1. Local SEO is National SEO with Local Terms

This  is correct, to a certain extent because local SEO works with a separate algorithm from the national SEO foundation. For example, when a location is shared automatically, or a user includes a city or region (geographic indicator), there is a local 3-pack that appears at the top of the SERP.  You can’t achieve these three top positions with a few extra keywords and traditional national SEO campaign. Local SEO uses separate ranking criteria and provides a different set

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