If you own a local business, you might be thinking that you don’t need online marketing. While it is true that local companies can do well with traditional marketing channels, there are indeed benefits to having a robust online presence. One of the ways of accomplishing that is improving your local SEO (Search Engine Optimization.)
Despite some misconceptions people tend to have about optimizing a website for local audiences, it’s a great way to make a business more discoverable in your immediate area. Here are five tips to build local engagement by implementing a good SEO strategy:
There are a lot of misconceptions and myths about SEO. People tend to misinterpret it due to the very nature of the strategy because search engines like Google don’t publish their algorithm functionality or search criteria. When trying to determine what causes particular content to rank better, good results are pretty open to discussion, which leads to questionable evidence and ambiguity. Let’s put an end to some of the most common misconceptions about local SEO..
- Local SEO is National SEO with Local Terms
This is correct, to a certain extent because local SEO works with a separate algorithm from the national SEO foundation. For example, when a location is shared automatically, or a user includes a city or region (geographic indicator), there is a local 3-pack that appears at the top of the SERP. You can’t achieve these three top positions with a few extra keywords and traditional national SEO campaign. Local SEO uses separate ranking criteria and provides a different set
In business, there is no better tool for success than studying your competitors and incorporating what you can to outdo them. The surveillance-orientated nature of a business is perhaps most evident in the SERP (search engine results page), where all manner of companies – both big and small – are striving to rank for the same exact keywords and phrases.
There is a good reason for this. Ranking in organic search has proven to offer a healthy boost in traffic, lead generation, and conversion rates.
The only trouble is: your competitors are probably