Meta Tagging Your Website – Why is This Still So Important?

A properly optimized Meta description will enable a search engine user to determine whether your site is worth investigating in their search for the answer to whatever information they seek.  In other words, meta tags become your on SERP (search engine results page) marketing tag line which is your chance to tell potential visitors to come and see your site.  Very important!!

According to Wikipedia, “Meta Elements are tags used in HTML or XHTML documents to provide structured metadata about a Web page.  They are part of a web page’s head section.  Multiple Meta elements with different attributes can be used on the same page.  Meta elements can be used to specify page description, keywords and any other metadata not provided through the other head elements and attributes.”

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Internal Linking: Do's and Don'ts

Internal Linking Dos and Donts
In the world of SEO, certain practices are so essential that you won’t ever see a website that doesn’t utilize them. These things become necessary, as the competition online is flourishing. You can no longer hope to break through online obscurity without them. Internal linking is undoubtedly one of those practices, and it’s quite simple on the surface – add in a link into your content that leads to another page on your website, right?

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Internal Linking: Do’s and Don’ts

Internal Linking Dos and Donts

In the world of SEO, certain practices are so essential that you won’t ever see a website that doesn’t utilize them. These things become necessary, as the competition online is flourishing. You can no longer hope to break through online obscurity without them. Internal linking is undoubtedly one of those practices, and it’s quite simple on the surface – add in a link into your content that leads to another page on your website, right?

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How Can I get My Website to Generate More Leads?

How Can I get My Website to Generate More LeadsAny conversion strategy you can think of cannot happen if you don’t generate leads that it could convert. That’s one of the main goals of both sales and marketing – getting people interested in your product or service. However, that can be easier said than done, especially if you don’t have an SEO website optimized for that purpose. Why is getting more leads from your site so important?

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Why Bother with Meta Descriptions?

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Meta descriptions have no ranking value… right?

If you take Google’s word for it – they don’t have value. But, if meta descriptions don’t affect a website’s ability to rank and don’t help you at all when you’re competing for the click of the customer, you may wonder, “What’s the point?”.

What if I told you that despite not being a direct ranking factor, a meta description can still change a user’s perception of website value or it could indirectly affect rank. To unpack this, let’s talk about what meta descriptions are and why you should bother with them after all.

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Do I Need a Blog? #bloggingforSEO

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Blogging is one of those things that new business owners are generally discouraged from. Many marketers will tell you that it doesn’t pay off or it is too late to get into blogging in 2018. Those observations are undoubtedly correct in some cases.

However, painting the question of blogging with broad strokes leaves out a few crucial points. Is there no value at all to be had from showcasing your expertise via an SEO blog? It depends. Before you can find out whether that’s true for you, we need to dig a little deeper and ask a few critical questions.

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5 Ways to Make Your Website Stand out in the SERP’s

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We’re used to turning to Google search for all our online needs and questions. With over 40 thousand searches processed every second, it’s clear why showing up in the SERP’s (Search Engine Results Pages) can be valuable for a business.

Most people stick to the first page of results for any given Google query. That’s where your website ranking becomes essential — you want to be at the top of the results for your preferred keywords. Depending on the industry, market, and keyword, that can turn out to be difficult. However, it doesn’t mean that improving your ranking is impossible. Here are five ways to make your website stand out in the SERPs:

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5 Ways to Make Your Website Stand out in the SERP's

5 Ways to Make Your Website Stand out in the SERPs.png
We’re used to turning to Google search for all our online needs and questions. With over 40 thousand searches processed every second, it’s clear why showing up in the SERP’s (Search Engine Results Pages) can be valuable for a business.
Most people stick to the first page of results for any given Google query. That’s where your website ranking becomes essential — you want to be at the top of the results for your preferred keywords. Depending on the industry, market, and keyword, that can turn out to be difficult. However, it doesn’t mean that improving your ranking is impossible. Here are five ways to make your website stand out in the SERPs:

Continue reading