How Can I get My Website to Generate More Leads?

How Can I get My Website to Generate More LeadsAny conversion strategy you can think of cannot happen if you don’t generate leads that it could convert. That’s one of the main goals of both sales and marketing — getting people interested in your product or service. However, that can be easier said than done, especially if you don’t have an SEO website optimized for that purpose. Why is getting more leads from your site so important?

Continue reading

Why Bother with Meta Descriptions?

Why Bother with Meta Descriptions.png

Meta descriptions have no ranking value… right?

If you take Google’s word for it — they don’t have value. But, if meta descriptions don’t affect a website’s ability to rank and don’t help you at all when you’re competing for the click of the customer, you may wonder, “What’s the point?”.

What if I told you that despite not being a direct ranking factor, a meta description can still change a user’s perception of website value or it could indirectly affect rank. To unpack this, let’s talk about what meta descriptions are and why you should bother with them after all.

Continue reading

Do I Need a Blog? #bloggingforSEO

Do I Need a Blog.png

Blogging is one of those things that new business owners are generally discouraged from. Many marketers will tell you that it doesn’t pay off or it is too late to get into blogging in 2018. Those observations are undoubtedly correct in some cases.

However, painting the question of blogging with broad strokes leaves out a few crucial points. Is there no value at all to be had from showcasing your expertise via an SEO blog? It depends. Before you can find out whether that’s true for you, we need to dig a little deeper and ask a few critical questions.

Continue reading

5 Ways to Make Your Website Stand out in the SERP’s

5 Ways to Make Your Website Stand out in the SERPs.png

We’re used to turning to Google search for all our online needs and questions. With over 40 thousand searches processed every second, it’s clear why showing up in the SERP’s (Search Engine Results Pages) can be valuable for a business.

Most people stick to the first page of results for any given Google query. That’s where your website ranking becomes essential – you want to be at the top of the results for your preferred keywords. Depending on the industry, market, and keyword, that can turn out to be difficult. However, it doesn’t mean that improving your ranking is impossible. Here are five ways to make your website stand out in the SERPs:

Continue reading

Black Hat SEO vs. White Hat SEO

Black Hat SEO vs. White Hat SEO.png

In SEO, there is a wrong way to do things and a right way. Both seek to achieve the same end goal – namely, ranking high in search results – but approach the problem from different angles. Webmasters that try and undermine Google rules and regulations deploy tactics collectively known as ‘black hat SEO.’ Meanwhile, webmasters that stick to Google’s guidelines are committed to a ‘white hat’ approach. The best SEO services generate

Continue reading

Digital Marketing in the Greater Toronto Area for Service Companies

Search-Engine-Google-Yahoo-Bing

 

Digital marketing for service companies in the GTA can be a very power way of generating new business.  Improved website presence with new content driving your search engine optimization (SEO) can make a big difference in your new client development efforts.  I have worked with service companies from many sectors and these companies have had an excellent return on investment (ROI) for their digital marketing spend.

Continue reading

Your Sites On-Page SEO – Content is King, Long Live the King!!

SEO-Content is King
Image Credit: http://www.envision-creative.com

The breadth and regular posting of content on your website determines the visitors who will find your site through search.

Content is still King! Long Live the King!

After all, your content is why people are visiting your site; what will help you achieve your on-line marketing goals. Whether they be gaining credibility with existing or new clients, generating leads, downloads of whitepapers, collecting email address for drip marketing or whatever your motivation for creating the web site in the first place.

The most valuable areas to maximize the benefits of any content you put on your site is to:

Continue reading

On-Page or On Site Search Engine Opimization (SEO) – Meta Tagging Issues

Last post I wrote about your web sites on-page visibility and this week I want to dig deeper into the meta and title elements (tags) on your site.

According to Wikipedia, “Meta Elements are tags used in HTML or XHTML documents to provide structured metadata about a Web page. They are part of a web page’s head section. Multiple Meta elements with different attributes can be used on the same page. Meta elements can be used to specify page description, keywords and any other metadata not provided through the other head elements and attributes.”

Meta Tag in search result sample
Image Cred: https://moz.com/learn/seo/title-tag

Continue reading