A few years ago I returned to my old stomping grounds at the University of Toronto, Mississauga Campus, for a #ClassesWithoutQuizzes discussion about your digital footprint. The message is still extremely relevant today. The focus of this event was on understanding how email fraudsters try to fool you and protecting yourself from these criminals. It was also suggested we share what we learned, so I am reposting this for my Blog readers and will share as much as I can.
My clients and prospects often ask, “When should I update or redo my website? Well, the answer is a bit complicated because to redo or not is determined based on a variety of elements. Some of these elements can be measured and others that often are no more than just a feeling or preference. The short answer, call me to discuss. The slightly longer answer… you need to start by asking yourself a few basic questions.
Until recently, having a secure website with HTTPS wasn’t a priority of every business online. However, times are changing, and Google is making sure that companies follow its recommendations regarding privacy protection.
It’s essential for all business website owners to be up to date with the situation. To that effect, let’s recap the changes Google has been making recently, as well as take a look at the importance of HTTPS.
Many traditional search engine optimization (SEO) techniques are no longer as useful. Search engines have clamped down on what constitutes a legitimate ranking factor, and many conventional strategies are now penalized by Google. In other words, ranking for a keyword in your niche now involves an integrated approach fusing local SEO with a content marketing strategy.
Google is always introducing new ranking updates to their search algorithm. Some are significant changes to the whole system and usually occur every couple years. The rest are minor changes to specific components of site design or ranking. One of the most influential major updates is Penguin, which