When it comes to digital marketing optimization, most marketers focus on building an effective SEO strategy that will enable their business to climb up the search engine rankings. SEO often involves practices such as thoughtfully building pathways for your audience to find your website, shifting around keywords and tags, and linking authoritative sites to help you climb up the rankings.
Google’s algorithm crawls your website and keeps these pages in their index so they can show up in search results for specific queries. You can check the Google Search Console (GSC) to see how many of your pages are in their index.
If you keep adding new content and keeping a valid sitemap, this number should keep rising. Unless, of course, if you intentionally delete some pages. However, if this number declines suddenly or over time, then you might have a problem.
Why does this happen?
By now you may know that Google has been shifting its algorithm in favor of mobile-friendly sites, and mobile-first indexing is a step in that initiative.
Up until now, businesses often created two versions of the company site — one for viewing on a desktop and one for viewing on mobile devices. When Google used to index and rank sites, it would use the site’s desktop version to get the information it needed for website ranking. Now the shift to indexing mobile versions first is on.
As Google becomes more and more advanced, it enables various types of media to shine and come to the forefront. One of the best examples of this is podcasts. Podcasts are listened to by hundreds of thousands of people daily. However, there are very few SEO consultants who would consider them to be direct SEO assets that could help you rank in SERPs.
Podcasting is more of a means of expression, promotion, and networking. It could help drive some
When it comes to boosting your local SEO, a Google My Business (GMB) page can come quite in handy. But what is GMB, you may be asking? It’s a Google business listing where customers can leave reviews, and where the most important information about a business can be displayed. However, many business owners neglect their GMB page, not giving it the attention it needs to help them thrive locally.
Even the best SEO company has to pick its battles carefully. With SEO optimization being such a broad field, it’s essential to know where to focus the most effort for best results. Time is valuable, so invest it in implementing strategies that will have the most significant impact on your SEO ranking.
Duplicate content is somewhat of a confusing topic in SEO. There are different precise definitions and classifications of what it is. These differentiations can make the subject too complicated for business owners who only want to do their basic SEO optimization and not have to worry about details.
Getting your website to climb the rankings in the Google search is impossible without SEO nowadays. Unfortunately, there are many websites and business owners who still use outdated SEO practices.
Some of them used to be SEO best practices, and then Google released an update that left them in the dust. Some of the practices were always black hat SEO (not allowed) and were designed to game the system. Today, you can’t have a successful SEO strategy without offering quality to the visitors. To help you do that, let’s look at some outdated SEO practices you should avoid: