Google is no stranger to making changes to how their search works, and every SEO expert needs to keep up. Most recently, they introduced Search Journeys, which have already begun to make things slightly more complicated for SEO optimization.
Reviews play a significant role in securing social proof for your brand. When customers are choosing whether to trust in a product or a service enough to pay for it, it’s usually the reviews that most influence their final decision. Your SEO optimization efforts will bring customers to you, but reviews will make them consider a purchase.
Of course, every business wants to have mostly positive reports.