Effectiveness of Quality Inbound Content Marketing!

If you work in digital marketing, you’ve undoubtedly heard of “inbound marketing” in your experiences and probable seen it in action several times.  Many marketers emphasize the significance of inbound marketing in their digital strategy. 

The basic functions of digital marketing are straightforward. Inbound marketing can be a cost-effective approach for attracting and converting customers in a budget friendly, ROI driven process.

But first, let us differentiate digital marketing from inbound marketing.

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How to Use Search Engine Marketing (SEM) Effectively

How to Use Search Engine Marketing Effectively

Getting started with digital marketing can be intimidating. There are so many forms of it and so many ways to go about it – you need to think about social media, search marketing, and content marketing, and perhaps you’re not even sure what the differences among all of those are.

One thing is for sure: you want your website to be useful, and you want it to show up in search results when people search for relevant keywords. If your website isn’t appearing in search engine results pages (SERPs) – or maybe it is, but on the second or the third page (positions 11-30) chances are that your website traffic is low.

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The Complete Guide to Search Engine Marketing (SEM) – 2021

The goal of any website – regardless of what it’s about – is to have as many targeted visitors as possible. If the website is offering a product or a service, more visitors usually means more profit. If the website is purely informational or for entertainment, it is likely earning money through the ads on its pages. More website traffic can also mean more profit. So how does search engine marketing play a key role in supporting the goals of the website owner?

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How to Use Search Engine Marketing Effectively

How to Use Search Engine Marketing Effectively

Getting started with digital marketing can be intimidating. There are so many forms of it and so many ways to go about it – you need to think about social media, search marketing, and content marketing, and perhaps you’re not even sure what the differences among all of those are.

One thing is for sure: you want your website to be useful, and you want it to show up in search results when people search for relevant keywords. If your website isn’t appearing in search engine results pages (SERPs) – or maybe it is, but on the second or the third page (positions 11-30) chances are that your website traffic is low.

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How Do You Target Your Featured Snippet?

How Do You Target Your Featured SnippetFeatured Snippet is a format that’s supposed to provide users with a direct and concise answer to their questions right on the SERP (without them having to click on a specific result). In other words, they’ve selected search results featured in a box on top of organic search results and below the ads.

Featured snippets are important for your SEO for two reasons.   First, they present an opportunity to get more clicks from organic traffic without higher Google rankings. Second, they increase the number of no-click searches.   When performing a search, you’ll likely see these featured snippets for all sorts of things, and it’s an opportunity you should target.   But how to do it?

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