Meta Tagging Your Website – Why is This Still So Important?

A properly optimized Meta description will enable a search engine user to determine whether your site is worth investigating in their search for the answer to whatever information they seek.  In other words, meta tags become your on SERP (search engine results page) marketing tag line which is your chance to tell potential visitors to come and see your site.  Very important!!

According to Wikipedia, “Meta Elements are tags used in HTML or XHTML documents to provide structured metadata about a Web page.  They are part of a web page’s head section.  Multiple Meta elements with different attributes can be used on the same page.  Meta elements can be used to specify page description, keywords and any other metadata not provided through the other head elements and attributes.”

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What is the value of adding video to your Search Engine Optimization (SEO) content creation strategy?

Video, it has been said, is the new text.  I agree.

There is a growing contingent of practitioners who feel that websites should adopt content that not only embodies what is most important to the user but also enhances the user experience by seamlessly informing, engaging and informing through audio, text, imagery and video – everything but text.

I believe that a site owner who doesn’t add video is missing out; that they are missing a very big trick by not incorporating content that has the capability to connect with their intended audience.

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Why Are My Site Indexed Pages Being Dropped from Search?

Why Are My Site Indexed Pages Being Dropped from Search

Google’s algorithm crawls your website and keeps these pages in their index so they can show up in search results for specific queries. You can check the Google Search Console (GSC) to see how many of your pages are in their index.

If you keep adding new content and keeping a valid sitemap, this number should keep rising. Unless, of course, if you intentionally delete some pages. However, if this number declines suddenly or over time, then you might have a problem.

Why does this happen?

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Do Older Blogs Have Any Value for My SEO

Blogging has been prominent in the corporate arena for a while now, and it’s still one of the central ways of building authority and thought leadership. But with the times and technologies we use are changing so rapidly, we may find our old blog posts becoming obsolete. Besides,many blogs that were posted before Google cracked down on keyword stuffing maybe full of bad content and not doing you any favours.

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