3 Reasons You are not Showing in Google Results

Not showing up on Google…Why?

The majority of users never go beyond the first page of search results.  A recent survey shows that the top-ranked website in Google has a daily visit of 33/100 users, compared to only 18/100 users for secondary websites.

According to this study, the top ranking in Google’s organic search results receives 33% of visitors, compared to 18% for the second place, and traffic only decreases.

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What KPI’s Should You Use to Track Your Digital Marketing Performance?

SEO is a very effective tool because it can be tracked and measured. SEO metrics can give you insights into everything: traffic, ranking, engagement, order, or revenue. It can tell you exactly how you are faring and this is the reason why every SEO expert uses it to determine where to spend their time and efforts in their SEO work.

If you want to do a thorough SEO analysis, you should look at your metrics; frequently referred to as KPI (key performance indicators). Looking at your KPI’s will provide you with the data needed to formulate new strategies or improve the current ones in place.  In other words, it will tell you if your strategies are doing well or not.

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Digital Marketing for Landscapers 101:

I get asked – I’m a Landscaper for residential and commercial properties.  Can digital marketing help me sell the projects I want?

With summer winding down, landscaping season in the Greater Toronto Area is set to take a break until the spring.  For many landscapers, who don’t switch over to a winter service (snow removal for example), its time to think about your business and work on booking your projects for 2022.

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Meta Tagging Your Website – Why is This Still So Important?

A properly optimized Meta description will enable a search engine user to determine whether your site is worth investigating in their search for the answer to whatever information they seek.  In other words, meta tags become your on SERP (search engine results page) marketing tag line which is your chance to tell potential visitors to come and see your site.  Very important!!

According to Wikipedia, “Meta Elements are tags used in HTML or XHTML documents to provide structured metadata about a Web page.  They are part of a web page’s head section.  Multiple Meta elements with different attributes can be used on the same page.  Meta elements can be used to specify page description, keywords and any other metadata not provided through the other head elements and attributes.”

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What is the value of adding video to your Search Engine Optimization (SEO) content creation strategy?

Video, it has been said, is the new text.  I agree.

There is a growing contingent of practitioners who feel that websites should adopt content that not only embodies what is most important to the user but also enhances the user experience by seamlessly informing, engaging and informing through audio, text, imagery and video – everything but text.

I believe that a site owner who doesn’t add video is missing out; that they are missing a very big trick by not incorporating content that has the capability to connect with their intended audience.

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Why Are My Site Indexed Pages Being Dropped from Search?

Why Are My Site Indexed Pages Being Dropped from Search

Google’s algorithm crawls your website and keeps these pages in their index so they can show up in search results for specific queries. You can check the Google Search Console (GSC) to see how many of your pages are in their index.

If you keep adding new content and keeping a valid sitemap, this number should keep rising. Unless, of course, if you intentionally delete some pages. However, if this number declines suddenly or over time, then you might have a problem.

Why does this happen?

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