A properly optimized Meta description will enable a search engine user to determine whether your site is worth investigating in their search for the answer to whatever information they seek. In other words, meta tags become your on SERP (search engine results page) marketing tag line which is your chance to tell potential visitors to come and see your site. Very important!!
According to Wikipedia, “Meta Elements are tags used in HTML or XHTML documents to provide structured metadata about a Web page. They are part of a web page’s head section. Multiple Meta elements with different attributes can be used on the same page. Meta elements can be used to specify page description, keywords and any other metadata not provided through the other head elements and attributes.”
Video, it has been said, is the new text. I agree.
There is a growing contingent of practitioners who feel that websites should adopt content that not only embodies what is most important to the user but also enhances the user experience by seamlessly informing, engaging and informing through audio, text, imagery and video – everything but text.
I believe that a site owner who doesn’t add video is missing out; that they are missing a very big trick by not incorporating content that has the capability to connect with their intended audience.
Google’s algorithm crawls your website and keeps these pages in their index so they can show up in search results for specific queries. You can check the Google Search Console (GSC) to see how many of your pages are in their index.
If you keep adding new content and keeping a valid sitemap, this number should keep rising. Unless, of course, if you intentionally delete some pages. However, if this number declines suddenly or over time, then you might have a problem.
Even the best SEO company has to pick its battles carefully. With SEO optimization being such a broad field, it’s essential to know where to focus the most effort for best results. Time is valuable, so invest it in implementing strategies that will have the most significant impact on your SEO ranking.
Website optimization for mobile is becoming more critical, which is a trend that has been underway for a while now. With mobile searches consistently representing 50% or more of all Internet traffic, according to Statista, Google’s prioritization of mobile comes as no surprise.
Google is no stranger to making changes to how their search works, and every SEO expert needs to keep up. Most recently, they introduced Search Journeys, which have already begun to make things slightly more complicated for SEO optimization.
Any SEO expert worth their salt will tell you that SEO is an all-encompassing marketing discipline that keeps on changing. While SEO best practices may vary when it comes to specifics such as building website authority and creating content, it’s still good to know the basics.
When it comes to search engine optimization services, many businesses often find themselves reluctant to dive into this area. Although SEO marketing is one of the best things one can do for their business growth, some business owners don’t think it’s worth paying for – or even doing.
Blogging has been prominent in the corporate arena for a while now, and it’s still one of the central ways of building authority and thought leadership. But with the times and technologies we use are changing so rapidly, we may find our old blog posts becoming obsolete. Besides,many blogs that were posted before Google cracked down on keyword stuffing maybe full of bad content and not doing you any favours.
Reviews play a significant role in securing social proof for your brand. When customers are choosing whether to trust in a product or a service enough to pay for it, it’s usually the reviews that most influence their final decision. Your SEO optimization efforts will bring customers to you, but reviews will make them consider a purchase.
Of course, every business wants to have mostly positive reports.