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July 29, 2019July 19, 2019 Robert Dunford

Optimizing Your Paid Search List of Keywords

Optimizing your paid search list of keywords is an essential part of managing your PPC ad strategy. No marketer worth their salt is going to automate the process without analyzing the data and tinkering with the keywords. This is because optimization means precisely that: finding what works and doing more of that.

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April 8, 2019March 27, 2019 Robert Dunford

How to Build Your Starting Keyword List

During SEO planning for your website, correctly managing the keyword research will be your foundation of success. It’s critical to get the keywords right and optimize your content for them if you want potential clients to be able to discover your business online.

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